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Benefits of a live chat

Increase your website conversion through a UX-driven, automated live chat

A pay as you go live chat service for small businesses to increase website conversion.

Live chat is a popular customer service tool that allows businesses to communicate with their website visitors in real-time. It provides a convenient and easy way for customers to get quick answers to their questions, and can help improve customer satisfaction and loyalty. Before going any further with this article, we’d love to plug our incredible proprietary, in-house built live chat network called Elite Chat.

Elite Chat is a live chat service that can be easily integrated into any website. It features a user-friendly interface, customizable chat widgets, and a variety of helpful features such as automatic greetings, automated responses, and the ability to transfer chats to other agents. Additionally, Elite Chat also has the ability to integrate with popular CRM and helpdesk software, allowing for seamless customer communication and support.  

While Elite Chat is absolutely amazing (And we may be a little biased, haha), our intention behind writing this article is to address some of the amazing benefits that live chat offers out of box regardless of the brand.

Benefits of live chat

  • Increased conversions: A study by Econsultancy found that live chat can increase website conversions by up to 20%.
  • Improved customer satisfaction: According to a survey by American Express, 72% of customers feel more satisfied with a brand after using live chat.
  • Higher customer retention: A study by Kayako found that businesses that use live chat see a 89% increase in customer retention.
  • Cost-effective: According to a study by Forrester Research, live chat is the most cost-effective way to provide customer support, with costs per inquiry being significantly lower than those of other channels such as phone and email.
  • Greater efficiency: A study by ICMI found that live chat can handle up to 3 times more conversations than phone support, and up to 6 times more than email support.
  • Increased customer loyalty: A study by Zendesk found that customers who use live chat are 3x more likely to recommend a brand to their friends and family.
  • Greater flexibility: Live chat allows customers to communicate with a business at their own convenience, regardless of their location or time zone.
  • Increased transparency: Live chat allows businesses to provide transparent and accurate information to customers in real-time.
  • Improved customer engagement: Live chat allows businesses to engage with customers on a personal level, which can help build trust and establish a positive reputation.
  • Better data collection: Live chat allows businesses to collect valuable customer data and feedback, which can be used to improve products, services, and overall customer experience.

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