Website Redesign Services: Optimize Your Site
Businesses will often get a website built, and never update the design. If you don’t modernize your design, you will be left behind! It’s 2023, you don’t want a website that looks like it was built in 2005. There have been considerable advancements in web design theory and technologies in the last 25 years. If you’re unhappy with your current design, or you think it’s time to get modern, call us, and we can give you the best course of action going forward!
Your Website Deserves An Update – Your Customers Will Thank You For It
Hoping things will change without doing anything about your current situation will result in disappointment. If your website design is not optimized or aged, adding more content to it will probably end up making the situation worse! Your website needs to be visually engaging, giant blocks of text don’t work anymore.
An image is worth a thousand words, and videos are worth thousands more. If you utilize more modern techniques like multimedia, you can get your point across significantly easier, and more people will care to remember, so it’s a win-win!
We understand how important modern design is so let’s talk about it.
Website Redesign Services
When we go over your new redesign, we won’t just make it pretty. We’ll make sure it runs responsive and it’s optimized for SEO.
- Responsive design
- Custom solution
- Updated Copywriting
We prioritize responsiveness in all of our builds. There’s a very good chance your website will be used on a mobile device, so why not make sure it looks and runs well everywhere? Mobile page rankings on search engines are also different than desktop rankings. Even if your website is great on desktop, but not on mobile, it will hurt your business!
Custom Web Design Solutions
Your business is unique, and your website should be your own, not some templated set of pages. Believe it or not, some web design companies actually operate this way. They will have a bunch of different templates then they will sell you on something that is already pre-built! You know you deserve more than that. This is why all of our websites are built ground up with modern technology by specialists who really do care about their final products.
Content Management Systems (CMS)
There are many different platforms that you can choose to build your website and all of them will tell you that they’re the best option. We know which ones are actually good and we’ll pick out the solution that we think is the absolute best for you!
What Are The Benefits Of Redesigning Your Website?
First Impressions Are Important – Even Online
If you’re going to an important business meeting you probably don’t want to show up in your dirty smelly workout clothes. A nice suit is definitely preferred in this situation. Internet users are consistently met with high-quality designs and they can tell if someone has put care and thought into it. You want your website to give the best first impression that it possibly can. A new modern design will help you achieve that!
A Poorly Designed Website Can Drive Away Business
If you don’t do anything now you are only going to drive away more business as time progresses. If it’s not great now it will be terrible later. We want your customers to actually be impressed when they visit your website, this will increase the chances of revisitation.
Conversion Rate Optimization (CRO) Will Be Improved
The right website when designed properly can be a huge source of comfort and ease for your customer basis. When your website is fast, looks good, and presents the right information in the right spots, users will convert way easier. Poor designs are two-fold in their issue since they prevent the conversion while also driving the customer away to use other websites.
Speak To A Younger Audience
New designs will help you reach younger audiences since they are used to it more so than aged designs. This is also useful for reaching new customers. It doesn’t really matter if you think your website is “good enough”, if your customers don’t like it, then it needs to be better.
What Questions Should You Ask Before You Redesign?
Can My Customers Navigate My Website?
You can probably find your way around the website because you are on it often, but you’re not your customers. If you pick a new customer out at random, can they navigate your website? We call these user journeys in marketing. They are incredibly effective at dictating design. Start asking your customers if they were easily able to find what they were looking for (brick-and-mortar stores do this all the time)!
Does My Current Website Convert Well?
If your current website has an amazing conversion rate you should find out why. Or maybe you don’t know what a “good conversion rate” even is. Talking with an agency can help to see if your CRO could be improved or not. If it can, it will mean more leads for your business faster!
What Are My Competitors Doing?
It’s no secret that people, on average, like new and shiny things. What happens if your competitor updates their website and your customers decide to leave you for it? If your business relies heavily on your website use then this could be devastating. If your competitor updates their website then you should seriously consider doing the same.
Is My Content Up-To-Date, Informative, And Correct
If you have to change a significant amount of content on your site, it might be time to just update the design along with it. Sometimes starting over is easier than fixing it. If you start a brand new site you can actually fix a lot of issues that are plaguing your current site.
What Are The Best Practices For A Redesign?
Focus On The User
This is the whole point of the redesign, so you might as well start here. What were the issues before in your old website design? Poor navigation, no internal linking, slow site, etc. Make sure these don’t resurface in the new build or it will be a wasted effort.
Prioritize these main aspects:
Enhance Your Visuals
Create unique pictures and videos to showcase your business on your new build. Users almost always prefer high-quality unique content, then copyright-free stock footage. Pictures and videos of the actual staff in the building really humanize your brand and create a connection with the users.
Prioritize SEO From The Beginning
Google has since updated its SEO policies many times since your last redesign. You should study the changes and make sure your new build is following them. You will get results and data significantly faster if you take an SEO-first perspective.
Frequently Asked Questions
Website redesign services change the look and feel of your website. This is done with the objective of increasing conversion rate optimization, useability, SEO, and more.
We always give custom pricing per website. The cost will depend on a number of factors. If you want to find out the price, we would love to speak to you!