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Edmonton SEO Marketing

Search engine optimization is an integral part of digital marketing. When done right, it will attract organic traffic and achieve optimal search rankings.

Client Success Results From Using Our SEO Blueprint

Google rewards websites with optimized searchable content. Our clients are living examples.  

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We Help Businesses Get Discovered Online

At Elite Digital Marketing, we follow Google’s Webmaster Guidelines to ensure that your website meets official ranking factors, to give it the very best chance for achieving optimal search result listings. We’re acutely familiar with Google’s quality guidelines, knowing which techniques to avoid and which ones to double down on.  We live to help clients improve the usability of their website with actionable changes that comply with those guidelines. Following good practices for your website goes a long way to helping Google find your pages and attracting organic traffic. You can expect nothing but the best for your SEO campaigns when you partner with us!

Our Holistic Approach to Edmonton SEO

Our approach to Search Engine Optimization (SEO) blends the technical aspects of SEO (CMS optimizations, bytes, waterfalls, paint, etc.) with an intuitive user experience.

Ongoing analytics and relevant optimized content ensure that we deliver best-in-class strategies for an organic online presence.

In other words, we leave no stone unturned in striving to secure a foothold for your website on the first page of Google.

Our Clients Gain An Immediate SEO Edge

Your website needs to meet more than 200 ranking factors to quality for page-1 on Google. That’s a lot of SEO signals!

Not only do we know what those ranking factors are, but we also know how to factor them into our SEO strategies (which are unique for every business website).

Additional efforts to pursue that prime real estate assigned to snippets and the knowledge graph, takes a level of wizardry that eludes most business owners. But we gotchu!

If your website doesn’t address these factors, and you don’t know how to address them, we’d love to help.

Between our enterprise-level discovery tools, our analytics savvy to read between the lines, and our in-depth familiarity with Google, our clients enjoy the best possible advantage for being optimally indexed and attracting organic traffic to their business.

Everything from technical elements, internal and external links, content quality, search quality, page quality, mobile needs, ‘needs met’ guidelines, overall user experience, and everything in between, goes into each custom SEO campaign.

Our SEO Strategy Blueprint

The hallmark of a great website is to attract and convert visitors AND win links from other websites AND be rewarded by Google with optimal search rankings for implementing their user signals.

In striving for these outcomes, our SEO blueprint utilizes cutting-edge SEO tactics and includes some fundamental steps:

Consultative Discovery Sessions

One of the first things we do with new clients is learning about their goals and expectations. This allows us to plan a measurable roadmap and anticipate key performance indicators (KPIs). During this session, we’ll determine the level of attention you’re looking at for your online business.

Build or Audit Your Website Presence

Every successful online business begins and ends with a website. Why? Because your customers are searching Google for solutions to their problems, not social channels. We want your website to be mobile-friendly, SEO-friendly, and user-friendly for the best possible search rankings.

Technical SEO​

We conduct an in-depth analysis of every aspect of your online presence, accompanied by an actionable strategy for improvement. Essential characteristics include navigation and site structure, structured data, mobile content, site speed, crawlability, indexation, links, canonization, and optimization of various file types.

Local SEO​

Improve the visibility of your online presence with optimal search rankings for locally targeted search terms, as well as Google Maps. We’ll conduct keyword research based on your service(s) in your local market and will submit optimized business information to the most authoritative directories.
How We Partner With Our Clients

Our prime reason for being in business is to be successful at what we do. Since the very nature of what we do involves working with other people’s websites and/or online business, we measure our success by how well we move the needle for our clients’ online presence.

In other words, we only succeed when our clients succeed. That means everything to us.

If you find value in business relationships that ensure ongoing business growth, our monthly retainer is designed to provide ongoing support (website maintenance, social media marketing, SEO, PPC), eliminating interruptions in any progress gained from our initial project. Regular audits keep us both on track for ongoing sustainability. (You also have the option of receiving monthly audits and choosing between DIY corrections or utilizing our in-house specialists.)

Frequently Asked Questions

Google is the world’s dominant search engine, boasting an 88% market share (Bing (7%) and Yahoo (3.5%) are the next largest search directories). Understandably, we use Google’s ranking factors to optimize all of our websites. Alternative search directories use results from one of the main search giants to power their own listings, so we don’t optimize for them unless a campaign will benefit directly from it.

Local SEO is one of our hallmark offerings. After making the necessary optimizations, we’ll submit your business information to the appropriate directories so that your business is available in the search ‘map pack.’

Optimizing a website for search is a multi-faceted effort, prioritized by your business goals. There’s not a clear-cut answer without knowing more about your business.

Ask yourself what you want to be known for, what kind of customers you want to cater to, and how much of a budget (or personal time) you have to allocate to reach those goals.

All SEO is intended to produce the same results – to make your business (or store) more visible in the search result listings and attract customers. SEO involves all the same steps for product-based websites as service-based websites, but with a different focus. The end goals remain the same.

Technical SEO focuses on site architecture and web vitals – all the structural elements that give Google unfettered access to your content. This aspect is often overlooked and arguably the most confusing to DIY-ers. Think of technical SEO as an invitation to Google to crawl, index, and rank your website.

This is the first thing we do with new clients. We’ll also invite prospective clients to complete the form at the top of this page for an abbreviated version of an SEO report. Alternatively, you can reach out to us via our contact page to request further information.

Elite Digital Marketing provides Search Engine Optimization (SEO) marketing services in the local Edmonton area, as well as globally. We help businesses increase their customer database by increasing their organic online presence through a variety of website optimization strategies including SEO, Google Ads management, website design, digital marketing, and social media marketing. 

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What Is SEO?

SEO is crucial for improving a website’s visibility and ranking on search engine results pages. It focuses on driving organic traffic and differs from SEM and PPC advertising.

What Is On-Page SEO?

On-Page SEO involves optimizing various elements of a website, such as content and HTML tags, to improve visibility and search engine rankings. It can lead to higher organic traffic, improved search engine rankings, and enhanced user engagement.

What Is Off-Page SEO?

Off-Page SEO refers to the actions taken outside of a website to improve its visibility and ranking in search engine results. It involves strategies such as effective outreach, social media influence, local SEO incorporation, content sharing, and influencer partnerships.

What Is Technical SEO?

Technical SEO involves optimizing a website’s structure, performance, and content to improve search engine visibility and user experience. This includes tasks such as filing sitemaps, creating SEO-friendly website architectures, and addressing issues like duplicate content and broken pages.