Google rewards websites with optimized searchable content. Our clients are living examples.
At Elite Digital Marketing, we follow Google’s Webmaster Guidelines to ensure that your website meets official ranking factors, to give it the very best chance for achieving optimal search result listings.
We’re acutely familiar with Google’s quality guidelines, knowing which techniques to avoid and which ones to double down on. We live to help clients improve the usability of their website with actionable changes that comply with those guidelines.
Following good practices for your website goes a long way to helping Google find your pages and attracting organic traffic. You can expect nothing but the best for your SEO campaigns when you partner with us!
Our approach to Search Engine Optimization (SEO) blends the technical aspects of SEO (CMS optimizations, bytes, waterfalls, paint, etc.) with an intuitive user experience.
Ongoing analytics and relevant optimized content ensure that we deliver best-in-class strategies for an organic online presence.
In other words, we leave no stone unturned in striving to secure a foothold for your website on the first page of Google.
Your website needs to meet more than 200 ranking factors to quality for page-1 on Google. That’s a lotta SEO signals!
Not only do we know what those ranking factors are, but we also know how to factor them into our SEO strategies (which are unique for every business website).
Everything from technical elements, internal and external links, content quality, search quality, page quality, mobile needs, ‘needs met’ guidelines, overall user experience, and everything in between, goes into each custom SEO campaign.
Additional efforts to pursue that prime real estate assigned to snippets and the knowledge graph, takes a level of wizardry that eludes most business owners. But we gotchu!
If your website doesn’t address these factors, and you don’t know how to address them, we’d love to help.
Between our enterprise-level discovery tools, our analytics savvy to read between the lines, and our in-depth familiarity with Google, our clients enjoy the best possible advantage for being optimally indexed and attracting organic traffic to their business.
The hallmark of a great website is to attract and convert visitors AND win links from other websites AND be rewarded by Google with optimal search rankings for implementing their user signals.
In striving for these outcomes, our SEO blueprint utilizes cutting-edge SEO tactics and includes some fundamental steps:
One of the first things we do with new clients is learn about their goals and expectations. This allows us to plan a measurable roadmap and anticipate key performance indicators (KPIs). During this session, we’ll determine the level of attention you’re looking at for your online business.
Every successful online business begins and ends with a website. Why? Because your customers are searching Google for solutions to their problems, not social channels. We want your website to be mobile-friendly, SEO-friendly, and user-friendly for the best possible search rankings.
We conduct an in-depth analysis of every aspect of your online presence, accompanied with an actionable strategy for improvement. Essential characteristics include navigation and site structure, structured data, mobile content, site speed, crawlability, indexation, links, canonization, and optimization of various file types.
SEO represents more than just words. Optimizing content for Google is about applying on-page ranking factors that signal Googlebots to crawl your website and index your content. Content is optimized for relevant search terms that we identify with keyword discovery tools, competitive analysis (what’s working for your competitors), and trending content.
Improve the visibility of your online presence with optimal search rankings for locally targeted search terms, as well as Google Maps. We’ll conduct keyword research based on your service(s) in your local market and will submit optimized business information to the most authoritative directories.
All clients have the option to allow us to analyze your competitors online efforts to learn where they’re ranking in search, with the goal of identifying weaknesses and looking for ways to outrank them. This report is the best way to gain that competitive edge that would otherwise remain unobtainable.
Our prime reason for being in business is to be successful at what we do. Since the very nature of what we do involves working with other people’s websites and/or online business, we measure our success by how well we move the needle for our clients’ online presence.
In other words, we only succeed when our clients succeed. That means everything to us.
If you find value in business relationships that ensure ongoing business growth, our monthly retainer is designed to provide ongoing support (website maintenance, social media marketing, SEO, PPC), eliminating interruptions in any progress gained from our initial project. Regular audits keep us both on track for ongoing sustainability.
(You also have the option of receiving monthly audits and choosing between DIY corrections or utilizing our in-house specialists.)
The goal of working together long-term is to ensure that your online assets are doing their job of bringing your business to the forefront of Google and any social channels that you use. In other words, securing a leading online presence in your market by staying ahead of your competitors.
Remember, we don’t succeed unless you do!
Partnering with us is easy.
Google is the world’s dominant search engine, boasting an 88% market share (Bing (7%) and Yahoo (3.5%) are the next largest search directories). Understandably, we use Google’s ranking factors to optimize all of our websites. Alternative search directories use results from one of the main search giants to power their own listings, so we don’t optimize for them unless a campaign will benefit directly from it.
Local SEO is one of our hallmark offerings. After making the necessary optimizations, we’ll submit your business information to the appropriate directories so that your business is available in the search ‘map pack.’
Optimizing a website for search is a multi-faceted effort, prioritized by your business goals. There’s not a clear-cut answer without knowing more about your business.
Ask yourself what you want to be known for, what kind of customers you want to cater to, and how much of a budget (or personal time) you have to allocate to reach those goals.
All SEO is intended to produce the same results – to make your business (or store) more visible in the search result listings and attract customers. SEO involves all the same steps for product-based websites as service-based websites, but with a different focus. The end goals remain the same.
Technical SEO focuses on site architecture and web vitals – all the structural elements that give Google unfettered access to your content. This aspect is often overlooked and arguably the most confusing to DIY-ers. Think of technical SEO as an invitation to Google to crawl, index, and rank your website.
This is the first thing we do with new clients. We’ll also invite prospective clients to complete the form at the top of this page for an abbreviated version of an SEO report. Alternatively, you can reach out to us via our contact page to request further information.
Elite Digital Marketing provides Search Engine Optimization (SEO) marketing services in the local Edmonton area, as well as globally. We help businesses increase their customer database by increasing their organic online presence through a variety of website optimization strategies including SEO, Google Ads management, website design, digital marketing, and social media marketing.