Home / SEO / SEO Tips: Google PageSpeed Insights for SEOs & Developers

SEO Tips: Google PageSpeed Insights for SEOs & Developers

Are you an SEO professional or developer looking to improve your website’s performance?

In this article, we’ll guide you through the process of using Google PageSpeed Insights to optimize your site for SEO.

You’ll learn how to analyze URLs, switch between desktop and mobile analysis, and interpret the scores provided.

We’ll also discuss the importance of mobile data and how to address issues related to Core Web Vitals.

With the help of tools like Ahrefs and Google Search Console, you’ll be able to monitor and evaluate your site’s performance, making necessary improvements for better page speed.

Plus, we’ll provide additional resources and support to assist you along the way.

Get ready to take your website’s SEO to the next level!

Understanding the Importance of PageSpeed for SEO

Understanding the importance of PageSpeed for SEO is crucial because it can significantly impact your website’s rankings and user experience.

Page speed plays a vital role in search engine optimization as it affects how quickly your website loads and how smoothly users can navigate through it. Slow loading times can lead to higher bounce rates and lower conversion rates, ultimately affecting your website’s visibility and traffic.

To optimize page speed, you can start by analyzing performance with field and lab data. Field data provides insights into real-world user experiences, while lab data allows you to test specific scenarios.

Evaluating performance can be done through tools like Ahrefs and Google Search Console, which offer reports and metrics to measure your website’s performance.

How to Use Google PageSpeed Insights for SEO Optimization

To optimize your website’s performance, start by analyzing your site’s speed using Google’s PageSpeed Insights tool. Here’s how you can use it:

  1. Improving website speed: PageSpeed Insights provides valuable insights into the speed of your website. It highlights areas that need improvement, such as optimizing images, leveraging browser caching, and minimizing redirects.
  2. Optimizing mobile performance: With the majority of internet users accessing websites through mobile devices, it is crucial to optimize your website for mobile performance. PageSpeed Insights specifically evaluates your site’s mobile speed and offers recommendations to enhance the mobile user experience.
  3. Best practices for page load optimization: PageSpeed Insights follows industry best practices for page load optimization. It assesses factors like server response times, render-blocking resources, and efficient coding techniques. By implementing these best practices, you can ensure faster page load times and better user satisfaction.

Analyzing website performance metrics and implementing page speed recommendations are essential steps in enhancing your website’s performance. By utilizing Google’s PageSpeed Insights tool, you can identify areas for improvement, optimize mobile performance, and implement best practices for page load optimization.

Leveraging Field Data and Lab Data for Performance Evaluation

When evaluating the performance of your website, it is important to leverage both field data and lab data for a comprehensive assessment.

Field data, obtained from real user experiences, provides insights into how your website performs in the wild. This information is valuable because it reflects the actual performance of your website in different environments and with various devices and network conditions.

Lab data, on the other hand, allows you to simulate different scenarios and measure specific performance metrics. This type of data is useful for conducting controlled experiments and testing different optimizations to improve your website’s performance.

By combining both types of data, you can gain a deeper understanding of your website’s performance and identify areas for improvement. This holistic approach ensures that you have a well-rounded view of your website’s performance and can make informed decisions to optimize it.

One effective tool for analyzing performance metrics is Google PageSpeed Insights. This tool provides valuable insights into your website’s speed and performance, highlighting areas that need attention. By effectively using PageSpeed Insights, you can focus on improving Core Web Vitals such as Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift.

Additionally, PageSpeed Insights allows you to analyze the impact of page load improvements and make data-driven decisions to optimize your website. By regularly monitoring and analyzing your website’s performance using tools like PageSpeed Insights, you can ensure that your website is delivering a fast and seamless user experience.

Monitoring and Evaluating Performance With Ahrefs and Google Search Console

Ahrefs and Google Search Console (GSC) are useful for evaluating and monitoring website performance. They provide insights and group similar URLs to address system-wide issues more efficiently. Here’s how you can leverage these tools for performance monitoring:

  1. GSC Performance Monitoring: Use GSC to track the performance of your website. This includes metrics like impressions, clicks, and average position. Analyze this data to identify any performance issues and opportunities for improvement.
  2. Ahrefs Performance Report: Ahrefs offers a performance report that provides valuable insights into your website’s performance metrics. Use this report to identify areas where your website is underperforming. Take necessary actions to optimize it.
  3. CWV Data Analysis: Core Web Vitals (CWV) data is crucial for understanding your website’s user experience. Use Ahrefs or GSC to analyze CWV data. Identify any issues related to Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

Impact Assessment: Analyzing the Effectiveness of Changes Made

Check if the changes you made to your website have improved lab test metrics by using either PageSpeed Insights or Ahrefs.

To track performance improvements, utilize PSI data for a detailed and analytical approach. Conduct CWV data analysis by comparing lab test metrics before and after implementing changes.

Both PageSpeed Insights and Ahrefs offer valuable insights into the effectiveness of your website optimizations. With PSI data in Ahrefs, you can easily assess the impact of the changes made.

Additionally, consider performing bulk data analysis by running another crawl in Ahrefs Site Audit to gather comprehensive information. By monitoring performance over time and tracking the distribution of affected pages, you can strategically identify areas that need improvement.

Take advantage of these tools to ensure your website continuously delivers an optimal user experience.

Additional Resources and Support for Improving PageSpeed

Utilize the additional resources and support available to enhance your understanding of improving PageSpeed. Here are three key resources that can help you optimize your website and improve its loading time:

  1. Ahrefs Site Audit: Ahrefs provides a comprehensive site audit tool that can analyze your website’s performance and identify areas for improvement. It offers insights on optimizing code, reducing loading time, and improving mobile optimization. The Performance report in Ahrefs Site Audit displays data from PageSpeed Insights, allowing you to track the impact of your improvements.
  2. Ahrefs Guides: Ahrefs offers a range of guides on fixing issues related to Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). These guides provide step-by-step instructions on how to address common performance problems and improve your metrics.
  3. Patrick Stox: As the Product Advisor, Technical SEO, and Brand Ambassador at Ahrefs, Patrick Stox is a trusted source for SEO-related information. He is involved in organizing various SEO events and conferences and can provide valuable insights and advice for improving your website’s PageSpeed and enhancing the user experience.

Engaging With the SEO Community: Insights From Patrick Stox

Engaging with the SEO community can provide valuable insights and advice for improving website performance and enhancing the user experience, as shared by Patrick Stox.

By actively participating in the SEO community, you can gain access to a wealth of knowledge and expertise. Through community collaboration, you can learn about the latest industry insights and best practices that can help you optimize your website effectively.

Networking opportunities within the SEO community can also open doors to valuable connections and partnerships. Engaging with the SEO community allows you to exchange ideas, share experiences, and learn from others in the field.

Ahrefs: Your Trusted Partner for SEO Tools and Information

Ahrefs is a reliable resource for obtaining SEO tools and information to enhance website performance and user experience. With Ahrefs, you have access to a wide range of features that can help you optimize your website and track its performance.

Here are three key features to take advantage of:

  1. Optimizing Images: Ahrefs provides tools and guides to help you optimize your images for better performance. By reducing file sizes, compressing images, and optimizing alt tags, you can improve your website’s loading speed and overall user experience.
  2. Mobile Optimization: Ahrefs understands the importance of mobile optimization in today’s digital landscape. With their tools and resources, you can ensure that your website is fully optimized for mobile devices, providing a seamless experience for your mobile users.
  3. Site Speed Analysis: Ahrefs offers comprehensive site speed analysis tools that allow you to identify any speed-related issues on your website. By analyzing factors such as server response time, render-blocking resources, and caching, you can optimize your site’s speed and improve its overall performance.

With Ahrefs, you can track the performance of your website over time, ensuring that you are continuously improving and providing the best user experience possible.


In conclusion, optimizing your website’s PageSpeed is crucial for SEO success. By using Google PageSpeed Insights, you can analyze and improve your website’s performance. Focusing on mobile data to resolve any issues is essential. Utilizing field data from CrUX and lab data from Lighthouse test provides valuable insights.

Monitoring and evaluating your website’s performance using tools like Ahrefs and Google Search Console is essential. Ahrefs Site Audit also offers guidance on fixing Core Web Vitals issues.

By engaging with the SEO community and utilizing additional resources, you can continuously improve your website’s PageSpeed for better SEO results.

Table of Contents