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How to Unlock Your “Not Provided” Keywords in Google Analytics

Are you tired of staring into the deep abyss of your Google Analytics data, desperately searching for hidden keywords? Unveiling the secrets behind those ‘not provided’ keywords can be like unraveling a mysterious puzzle, but fear not!

We’re here to show you the way. In this article, we’ll walk you through alternative methods and tools that can help you uncover these elusive keywords. By utilizing Google Search Console, analyzing landing page URLs, and exploring competitor strategies, you’ll gain valuable insights into what drives traffic to your site.

So, get ready to unlock the power of your ‘not provided’ keywords and take your SEO strategy to new heights.

Accessing the Site Stats Page

To access the Site Stats Page in Google Analytics, you need to navigate to the ‘Acquisition’ section. This is where you can find valuable information about your website’s traffic sources and the keywords that are driving organic traffic.

Within the ‘Acquisition’ section, you’ll find the ‘All Traffic’ option, which will lead you to the ‘Source/Medium’ report. This report displays the keywords used by visitors to find your website. However, due to the ‘not provided’ keyword issue, Google Analytics no longer provides this information for all organic searches.

To overcome this limitation, you can link your Google Search Console to your Google Analytics account. By doing so, you’ll be able to access the search console report, which provides insights into the keywords driving organic traffic to your site.

This integration is a valuable tool for website owners looking to unlock their ‘not provided’ keywords and gain a deeper understanding of their website’s performance.

Clicking on Totals, Followers & Shares

Click on the totals, followers, and shares to gain insights into the engagement levels of your content. In Google Analytics, these metrics can provide valuable information about how your audience is interacting with your website.

By analyzing the click-through rate (CTR), you can understand the effectiveness of your content in driving clicks from search results. This data can help you identify which keywords are driving the most traffic to your site.

Additionally, monitoring the number of followers and shares can give you an idea of how well your content is resonating with your audience and how widely it’s being shared.

Opening the My Followers Page

To access the My Followers page and gain insights into your audience’s engagement with your content, navigate to the Followers tab in your Google Analytics dashboard. Here’s how you can open the My Followers page:

  • Click on the Admin tab at the bottom left corner of the Google Analytics dashboard.
  • In the Property column, select the View where you want to access the My Followers page.
  • Under the View column, click on the Audience drop-down menu.
  • Select the Followers tab.

Once you’re on the My Followers page, you’ll be able to see valuable information about your audience’s engagement, such as the number of followers, engagement rate, and average engagement time. This data can help you understand your audience better and tailor your content to their preferences and interests.

Clicking on the Blog Link

By accessing the blog link, you can gain additional insights into the impact and background of Google Analytics’ ‘not provided’ keywords. The blog offers detailed guides on keyword research for WordPress blogs and how to properly use focus keyphrases in WordPress.

It also provides alternative methods to access keyword data and overcome the challenges of ‘not provided’ keywords in Google Analytics. Clicking on the blog link can provide additional methods and tools for accessing keyword data, such as using Google Trends for insights into potential keywords and using Google AdWords for PPC campaigns.

This information can be valuable for your SEO strategy, as it helps you understand the keywords driving organic search results and optimize your website accordingly.

Accessing Email Followers

To gain insights into your audience’s search behavior, you can access email followers and gather valuable information about the keywords they’re using to find your website. Here’s how you can access the data:

  • Email Newsletters: Include a link or a call-to-action in your newsletters that directs subscribers to your website. By analyzing the landing page URLs from the traffic generated through these links, you can gain insights into the intent behind the search and the keywords that led them to your site.
  • Email Surveys: Send out surveys to your email subscribers, asking them about the keywords they used to find your website. This direct feedback can provide you with valuable keyword data that you may not be able to see in Google Analytics.

Installing the Jetpack Plugin (For Self-Hosted WordPress.Org Sites)

You can install the Jetpack Plugin on your self-hosted WordPress.Org site to unlock the ‘not provided’ keywords in Google Analytics.

This plugin provides valuable insights into the keywords not provided, allowing for a comprehensive understanding of organic keyword data.

Jetpack Plugin offers an easy integration with Google Analytics to view Search Console reports in the WordPress dashboard.

By installing the Jetpack Plugin, you can access important data such as clicks, impressions, CTR, and average position for each search term.

This integration simplifies the process of unlocking keywords not provided, making it an effective solution for self-hosted WordPress.Org sites.

Take advantage of this plugin to gain more visibility into the keywords driving traffic to your website and optimize your SEO strategy accordingly.

Migrating Subscribers With Jetpack Plugin

Migrate your subscribers seamlessly with the Jetpack plugin. This powerful tool simplifies the process of transferring subscribers from one platform to another, ensuring that no valuable subscribers are lost during the transition.

Here’s how the Jetpack plugin can help you with subscriber migration:

  • User-friendly interface: The Jetpack plugin provides a straightforward and intuitive interface, making it easy for you to navigate through the migration process.
  • Step-by-step guidance: This plugin offers step-by-step instructions, guiding you through each stage of the migration process, ensuring a smooth and hassle-free experience.

By leveraging the Jetpack plugin, you can migrate your subscribers quickly and efficiently, without the risk of losing any valuable data.

Exploring Other Options for Tracking Followers

Consider exploring alternative methods for tracking followers in Google Analytics when the keywords aren’t provided. While it may be frustrating not to have direct access to this data, there are other options available to gain insights into your followers.

One approach is to leverage social media analytics tools, such as Facebook Insights or Twitter Analytics, to track follower growth, engagement, and demographics. These platforms provide valuable information about your followers and their interactions with your content.

Additionally, you can implement UTM parameters in your social media links to track the traffic and conversions generated from your social media efforts. By combining data from social media analytics tools with Google Analytics, you can have a more comprehensive understanding of your followers and their behavior across different channels.

Frequently Asked Questions

Why Google Analytics Is Not Showing Keywords?

Google Analytics doesn’t show keywords because Google made its search more secure to protect user privacy. As a result, the search term used by visitors is not provided, making it challenging to track keyword conversions and optimize for increased traffic and sales.

How Do I Fix Google Analytics Not Set Keyword?

To fix Google Analytics “not set” keyword, connect Google Search Console to view keywords, use MonsterInsights’ Custom Dimensions addon, create custom dimensions, and invest in tools like Ahrefs for keyword research and ranking analysis.

What Does Not Provided Mean in Google Analytics?

In Google Analytics, “not provided” refers to the absence of organic keyword data. This means that the specific keywords used by visitors to find your site are not disclosed.

How Do I Get Keywords From Google Analytics?

To get keywords from Google Analytics, you can utilize tools like Google Search Console, analyze landing page URLs, and conduct competitor analysis. Third-party keyword research tools can also provide valuable insights. Adapt your SEO strategy to prioritize user experience and quality content.


Unlocking your ‘not provided’ keywords in Google Analytics is essential for optimizing your SEO strategy and improving your website’s performance.

By utilizing tools like Google Search Console, conducting competitor analysis, and using third-party keyword research tools, you can gain valuable insights into the keywords driving traffic to your site.

By focusing on user experience, quality content, and building authority, you can unlock the power of these keywords and boost your website’s visibility.

How can you unlock Not Provided keywords in Google Analytics?

This article discusses the concept of Not Provided keywords in Google Analytics and their impact on SEO strategies. It highlights the rise in Not Provided keywords and the challenges they pose for marketers. The article provides strategies to unlock and access hidden keyword data, such as analyzing landing pages, utilizing Google Search Console, and implementing advanced tracking techniques. It also emphasizes the importance of alternative metrics and future trends, including investing in social media analytics and adapting content strategy to focus on user intent and quality content. Overall, it suggests staying informed about search algorithm changes and implementing recommended strategies for future success.

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