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How to Setup WordPress Email Tracking

Looking to unlock the potential of your email campaigns and engage your audience on a whole new level? Look no further than setting up WordPress email tracking.

It’s like shining a bright light on your marketing efforts, illuminating the path to success. To get started, simply install and activate the WP Mail SMTP plugin. This handy tool not only ensures your emails are delivered reliably, but it also provides you with comprehensive tracking capabilities.

With this plugin in place, you’ll have access to valuable analytics data, such as open rates and click-through rates, allowing you to make data-driven decisions to enhance your website’s performance.

Don’t wait any longer to maximize your marketing potential – set up WordPress email tracking today!

Accessing the Site Stats Page

To access the Site Stats page, navigate to the admin dashboard of your WordPress website. Once you’re on the dashboard, look for the ‘Stats’ tab and click on it. This will open the Site Stats page where you can find valuable information about your website’s performance and user engagement.

The Site Stats page provides data on various metrics, including open rates and click-through rates, which are crucial for email tracking. By accessing this page, you can gain insights into how well your emails are performing and how engaged your audience is.

This information can help you make informed decisions and improve your email marketing strategies. So, make sure to regularly access the Site Stats page to stay updated on your email tracking progress.

Clicking on Totals, Followers & Shares

Click on the ‘Totals, Followers & Shares’ section to access detailed information about the engagement and sharing of your WordPress emails. This section provides valuable insights into how your email campaigns are performing and how they’re being shared among your audience.

Here are four key features of this section:

  1. Total Clicks: This metric shows the total number of times recipients clicked on links within your emails. It helps you gauge the overall engagement and interest generated by your email content.
  2. Unique Clicks: This metric reveals the number of individual recipients who clicked on the links in your emails. It helps you understand the reach and effectiveness of your email campaigns.
  3. Top Links Clicked: This feature lists the specific links within your emails that received the most clicks. It allows you to identify the most compelling and popular content among your audience.
  4. Social Sharing: This section displays the number of times your emails were shared on social media platforms. It helps you measure the impact of your email campaigns beyond the inbox.

Opening the My Followers Page

To access the My Followers Page and view detailed email tracking information, you can navigate to WP Mail SMTP » Email Log in the admin dashboard.

Once you’re on the My Followers Page, you’ll see two new columns specifically for open and click tracking. This provides you with a convenient overview of email interaction.

If you want to dive deeper into the tracking data of a specific email, you can open any email log in its own window. On the right-hand side of the email log, you’ll find all the relevant details, including open and click tracking data.

The My Followers Page is designed to provide you with a comprehensive analysis of email engagement and tracking statistics, helping you make informed decisions and enhance your email marketing strategies.

Clicking on the Blog Link

When you click on the blog link, you’ll be directed to the corresponding webpage.

Here’s what you need to know about click link tracking for email tracking in WordPress:

  1. WP Mail SMTP click link tracking replaces website links with unique, trackable URLs. This allows you to monitor user behavior after they click on the links.
  2. Special links like ‘mailto:’ links for email addresses aren’t replaced, ensuring smooth communication.
  3. By using WP Mail SMTP click link tracking, you can measure the success of your email campaigns by tracking opens, clicks, and conversions.
  4. Click link tracking provides valuable data for improving email conversion rates, allowing you to make informed decisions and optimize your marketing strategies.

Accessing Email Followers

You can easily access your email followers by navigating to the Email Followers section in the WP Mail SMTP plugin. Once you’re in the admin dashboard, go to WP Mail SMTP » Email Log.

Here, you’ll find two new columns for open and click tracking, giving you an overview of email interaction. If you want to view detailed email tracking information, simply open any email log in its own window. This will provide you with insights into opens and clicks.

To export email log data, head to the Tools menu in WP Mail SMTP and choose either CSV or XLSX format.

Installing the Jetpack Plugin (For Self-Hosted WordPress.Org Sites)

If you have a self-hosted WordPress.org site, you can easily install the Jetpack plugin to enhance your email tracking capabilities. Here’s how to set it up:

  1. Install Jetpack:
  • Go to your WordPress dashboard and click on ‘Plugins’ in the sidebar.
  • Click on ‘Add New’ and search for ‘Jetpack’.
  • Click on ‘Install Now’ and activate the plugin.
  1. Connect Jetpack to WordPress.com:
  • After activating the plugin, you’ll be prompted to connect Jetpack to a WordPress.com account.
  • If you don’t have one, you can create it for free.
  1. Enable Email Tracking:
  • Once connected, go to the Jetpack settings and click on ‘Traffic’ in the sidebar.
  • Then, toggle on the ‘Email Subscriptions’ option to enable email tracking.
  1. Customize Email Settings:
  • Customize the email settings according to your preferences, such as the sender name, email subject, and content.

Migrating Subscribers With Jetpack Plugin

To seamlessly migrate your subscribers with the Jetpack plugin, follow these steps.

First, ensure that email logging is enabled through the WP Mail SMTP plugin. This allows you to track all sent emails and prevent any loss of subscriber data during the migration process.

Once email logging is enabled, you can easily access and view email tracking data by going to WP Mail SMTP » Email Log in the WordPress admin dashboard. This provides a convenient overview of email interaction and ensures a smooth transition of subscriber data.

To migrate subscriber open and click data, export the email tracking data from WP Mail SMTP.

The Jetpack plugin offers detailed email tracking and analytics within the WordPress dashboard, making it an essential tool for managing subscriber data.

Exploring Other Options for Tracking Followers

Consider using third-party email tracking services or plugins to explore other options for tracking followers. These options can offer additional features and functionalities to enhance your email tracking capabilities.

Here are four options to consider:

  1. Mailchimp: This popular email marketing platform provides robust tracking features, including open rates, click tracking, and detailed email logs. It also offers advanced analytics to help you measure the success of your email campaigns.
  2. Sendinblue: With Sendinblue, you can track email opens, click-through rates, and even create custom events to track specific user actions. It also provides detailed email analytics and reports to help you optimize your email marketing efforts.
  3. HubSpot: HubSpot’s email tracking feature allows you to track opens, clicks, and engagement metrics. It integrates seamlessly with the HubSpot CRM, providing you with a complete view of your contacts’ interactions with your emails.
  4. Google Analytics: By tagging your email links with UTM parameters, you can track email conversions, click-through rates, and other valuable metrics in Google Analytics. This option gives you access to powerful analytics tools and allows you to integrate email tracking with your overall website analytics.

Exploring these options can help you find the right solution to track email engagement, analyze data, and improve the effectiveness of your email campaigns.

Frequently Asked Questions

How Do I Set up a Mailtrap in WordPress?

To set up a mailtrap in WordPress, install the WP Mail SMTP Pro plugin. Choose an email provider and follow the documentation for connection and tracking settings. Access email tracking in WP Mail SMTP by navigating to Email Log in the admin dashboard.

How Do I Set up Email Logs in WordPress?

To set up email logs in WordPress, install and activate the WP Mail SMTP plugin. Enable email logging to track all sent emails. Access the Email Log in the admin dashboard to view open and click tracking data. Export data from the Tools menu.

How Do I Set up Email Automation in WordPress?

To set up email automation in WordPress, you can use plugins like Mailchimp for WordPress or WPForms. These plugins allow you to create automated email campaigns, schedule emails, and track their performance.

Does WordPress Have Email Capture?

Yes, WordPress has email capture capabilities. By setting up a plugin like WP Mail SMTP, you can track email engagement, including open rates and click-through rates, to improve your marketing strategies and enhance user experience.


In conclusion, setting up WordPress email tracking is a simple yet powerful tool to optimize your email campaigns and boost user engagement.

By installing and activating the WP Mail SMTP plugin, you can access valuable analytics data such as open rates, click-through rates, and deliverability breakdowns.

Armed with this information, you can make data-driven improvements to enhance your website’s performance and improve the overall user experience.

Don’t miss out on the opportunity to take your marketing strategies to the next level with WordPress email tracking.

How to Set Up WordPress Email Tracking?

Setting up WordPress email tracking allows you to gain insights into the performance of your emails, track engagement and sharing, and optimize your email campaigns for better results. By accessing the Site Stats page in the admin dashboard, you can view detailed tracking data and track opens, clicks, and conversions. The WP Mail SMTP plugin offers click link tracking with unique URLs, and you can export email log data in CSV or XLSX format. WordPress email tracking provides valuable analytics data, helps enhance website performance, boosts user engagement, and allows for data-driven improvements in marketing strategies. Install and activate the WP Mail SMTP plugin to unlock these benefits and take your email campaigns to the next level.

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