Home / SEO / How to Send Twilio SMS Notifications From Woocommerce

How to Send Twilio SMS Notifications From Woocommerce

This article provides a step-by-step guide on how to send Twilio SMS notifications from WooCommerce, a widely used e-commerce platform.

By leveraging SMS notifications, businesses can personalize customer interactions and deliver timely updates, such as order status and shipping information.

This guide outlines the process of setting up a Twilio account, integrating with the Uncanny Automator WordPress plugin, and configuring SMS notifications.

With a concise and technical approach, readers will gain valuable insights into implementing efficient SMS notification systems for their WooCommerce stores.

Benefits of SMS Notifications in WooCommerce

There are several significant benefits of SMS notifications in WooCommerce.

Firstly, SMS notifications play a crucial role in increasing customer engagement. By sending timely updates and personalized messages, businesses can effectively grab the attention of their customers and keep them engaged with their brand.

Secondly, SMS notifications also contribute to improving customer satisfaction by providing real-time order updates and shipping information. This helps customers stay informed and reduces any potential anxiety or uncertainty they may have about their purchases.

Additionally, SMS notifications have proven to be effective in boosting sales and conversions. By sending promotional offers, discount codes, or flash sale notifications via SMS, businesses can encourage customers to make purchases and increase their conversion rates.

Moreover, SMS notifications help in enhancing brand loyalty as customers feel valued and connected to the brand through personalized messages.

Lastly, SMS notifications streamline order and shipping communication, making the entire process more efficient and convenient for both businesses and customers.

Setting Up a Twilio SMS Account

To continue the discussion on the benefits of SMS notifications in WooCommerce, it is essential to set up a Twilio SMS account. Here are the key steps to set up a Twilio SMS account:

Sign up for a Twilio account:

  • Visit the Twilio website and sign up for an account.
  • During the account setup process, you will need to verify your email address and phone number.

Free trial period:

  • Twilio offers a free trial period that allows you to explore the platform and test its features before committing to a paid plan.

Twilio pricing structure:

  • Twilio charges $0.0075 per message sent.
  • However, they also offer bulk messaging discounts for larger volumes of messages.

Setting up a Twilio SMS account is a straightforward process that involves signing up, verifying your contact information, and taking advantage of the free trial period to explore the platform’s features. Once your account is set up, you can start sending SMS notifications from WooCommerce using Twilio.

Installing and Activating Uncanny Automator

To integrate Twilio SMS notifications into your WooCommerce store, the next step is to install and activate the Uncanny Automator plugin.

Uncanny Automator is a WordPress automation plugin that integrates with various WordPress plugins and third-party tools. While a free version is available, the pro version offers integration with Twilio.

By installing the free Uncanny Automator plugin, you lay the foundation for advanced features and automation benefits. This plugin ensures compatibility with other plugins and provides customization options for your SMS notifications.

In case you encounter any issues during installation or activation, refer to the troubleshooting tips provided by the plugin’s documentation or reach out to their support team for assistance.

Once installed and activated, Uncanny Automator allows you to create SMS notifications and connect your Twilio account seamlessly.

Creating an SMS Notification With Uncanny Automator

To create an SMS notification with Uncanny Automator, you will need to connect your Twilio account seamlessly. Here are the steps to follow:

  1. Integrating Twilio API: Uncanny Automator allows you to integrate your Twilio account easily, enabling you to send SMS notifications directly from your WooCommerce store.
  2. Customizing message templates: With Uncanny Automator, you can customize the content of your SMS notifications. You can include order updates, shipping messages, coupon codes, and flash sale notifications, making the messages highly personalized and engaging.
  3. Tracking SMS delivery and managing opt in/opt out: Uncanny Automator provides tools to track the delivery of your SMS notifications and manage opt in/opt out preferences. This ensures that your customers receive the messages they want and have the option to unsubscribe if desired.

Configuring SMS Message Content With Uncanny Automator

When configuring SMS message content with Uncanny Automator, you can easily customize the content of your notifications using a range of integrated features and tools.

Using data from the shopper’s order, you can personalize the message to include relevant information such as order updates, shipping details, or coupon codes.

Uncanny Automator provides automation options that allow you to specify the recipient’s phone number and create workflow conditions to determine when the SMS notification should be sent.

With the Twilio integration, you can easily add the ‘Send an SMS message’ action to your recipe and specify the message body.

This flexibility allows you to create tailored and personalized messages that align with your store’s branding and meet the needs of your customers.

Integrating Twilio With Uncanny Automator

Now, let’s delve into the process of integrating Twilio with Uncanny Automator to enhance the functionality of SMS notifications in WooCommerce.

Here are the steps to integrate Twilio with Uncanny Automator:

  1. Twilio Integration Features: Twilio offers a wide range of features for SMS automation, including sending SMS notifications, order updates, and promotional messages. By integrating Twilio with Uncanny Automator, you can leverage these features to enhance your customer communication.
  2. Twilio Pricing Comparison: Before integrating Twilio with Uncanny Automator, it is essential to compare Twilio’s pricing plans to ensure they align with your budget and requirements. Twilio offers flexible pricing options based on the number of messages sent and received, as well as additional features and add-ons.
  3. Twilio API Integration and Customer Support Options: To integrate Twilio with Uncanny Automator, you will need to use the Twilio API. Uncanny Automator provides documentation and support for integrating Twilio, but if you encounter any issues or need assistance, Twilio offers reliable customer support options to help you resolve any problems efficiently.

Choosing Recipient and Message Body

To determine the recipient and message body for your Twilio SMS notifications in WooCommerce, you need to consider the target audience and the information you want to convey. When choosing recipient options, you can send notifications to logged-in users or everyone. This allows you to personalize your messages based on user preferences and behaviors.

When composing the message content, you can use the data from the shopper’s order to customize the message and provide relevant information such as order updates and shipping details. This personalization option helps create a more engaging and informative SMS notification.

Additionally, you can consider SMS scheduling to send messages at specific times or dates that are most convenient for your customers. This can help improve the effectiveness of your notifications and increase customer engagement.

Lastly, it is important to track the delivery of your SMS notifications. Twilio provides tools to monitor the status of each message, ensuring that they are successfully sent and received by the recipients.

Activating the Recipe and Sending SMS Notifications

To activate the recipe and begin sending SMS notifications, follow these steps using Uncanny Automator and Twilio integration in WooCommerce:

  1. Testing notifications: Before activating the recipe, it is crucial to test the SMS notifications to ensure they are functioning correctly. Send test messages to a designated phone number to verify that they are being received as intended.
  2. Troubleshooting issues: If there are any issues with the delivery or content of the SMS notifications, carefully review the settings in Uncanny Automator and Twilio. Check for any error messages or incorrect configurations that may be causing the problem.
  3. Monitoring delivery rates and optimizing message content: After activating the recipe, closely monitor the delivery rates of the SMS notifications. If there are any issues with delivery, optimize the message content by making it concise, clear, and engaging. Experiment with different wording and formatting to increase the effectiveness of the notifications.


In conclusion, setting up Twilio SMS notifications in WooCommerce can provide several benefits to e-commerce businesses.

By integrating with the Uncanny Automator plugin, users can easily create and configure SMS notifications for order updates, shipping messages, and promotional purposes.

With the ability to personalize messages and quick opening by recipients, SMS notifications can help increase customer engagement and conversions.

By following the outlined steps, users can effectively implement Twilio SMS notifications into their WooCommerce store.

How can Twilio SMS notifications benefit WooCommerce?

Twilio SMS notifications offer numerous benefits to e-commerce businesses using WooCommerce. These notifications increase customer engagement through personalized messages and timely updates. They also improve customer satisfaction by providing real-time order updates and shipping information. Additionally, SMS notifications can boost sales and conversions by sending promotional offers and discount codes. With integration through Uncanny Automator, businesses can easily create and configure SMS notifications, ensuring effective implementation and enhancing the overall customer experience.

Table of Contents