Looking to set up Google Tag Manager in your WordPress site? You’ve come to the right place! In this guide, we’ll walk you through the process step by step.
First things first, you’ll need to create a Google Tag Manager account and grab the tracking code. This code is what will track all the important events and behaviors on your site. Don’t worry, we’ll show you how to add the code manually or with a handy plugin.
Speaking of plugins, there are plenty of options available for integrating Google Tag Manager with WordPress. Just pick the one that suits your needs.
By following these steps, you’ll have Google Tag Manager up and running on your WordPress site in no time.
Let’s get started!
Create a Google Tag Manager Account
To create a Google Tag Manager account, you’ll need to visit the Google Tag Manager website and sign up for a free account. Once on the website, select your country and choose the ‘Web’ option. Enter your website’s domain as the container name. Accept the terms of service agreement, and Google Tag Manager will create your account.
It’s important to note that you’ll need to copy the tracking codes provided by Google Tag Manager. These codes, also known as the Google Tag Manager code snippet, are what you’ll need to add to your website in order to start tracking specific events or behaviors.
The next step is to install Google Tag Manager and add it to your WordPress site.
Obtain the Tracking Code
After creating a Google Tag Manager account and setting up your website’s domain as the container name, you can obtain the tracking codes provided by Google Tag Manager.
To do so, install and activate the free WPCode plugin in WordPress. Once installed, go to the plugin’s settings and paste the head code in the Header field and the body code in the Body field.
These tracking codes from Google Tag Manager should be added to the header and body sections of all webpages using the WPCode plugin.
After obtaining the tracking codes, you can verify the integration by checking if Google Tag Manager is functioning correctly.
Once the tracking codes are obtained and integrated, Google Tag Manager is ready to use on your WordPress website.
Manually Insert the Tracking Code in WordPress
You can manually insert the tracking code in WordPress by following these steps.
First, install the WPCode plugin in your WordPress site. This plugin allows you to add the Google Tag Manager tracking code to the header and body sections of your website.
Once you have installed the plugin, go to the WPCode settings in your WordPress dashboard. In the Header field, paste the head code provided by Google Tag Manager. In the Body field, paste the body code. Make sure to save your changes.
Now, the tracking code is manually inserted in your WordPress site. This method provides a flexible and customizable approach to integrating Google Tag Manager into your website.
Use a Plugin to Add the Tracking Code in WordPress
Add the tracking code to your WordPress site easily and efficiently by using a plugin. One popular plugin option is the free WPCode plugin, which simplifies the process of installing and activating Google Tag Manager in WordPress. With this plugin, you can easily add the tracking code to your site without the need for manual code editing.
After installing the WPCode plugin, simply go to the Code Snippets » Headers & Footers page in the WordPress admin panel. In the Header field, insert the head code, and in the Body field, insert the body code. Save the changes, and Google Tag Manager will be successfully set up and ready to use on your WordPress website.
This plugin streamlines the integration of Google Tag Manager, allowing you to manage all code snippets from a single dashboard.
Publish a New Tag in Google Tag Manager
To publish a new tag in Google Tag Manager, simply create a new tag and specify the desired tag configuration.
In the Google Tag Manager interface, go to the Tags section and click on the New button.
Choose the appropriate tag type based on your tracking needs, such as Google Analytics: GA4 Configuration.
Enter the Measurement ID, which can be found in your Google Analytics account, and select the appropriate trigger, such as InitializationAll Pages.
Save your settings to submit the tag and make it run.
Google Tag Manager supports over 50 tag types, allowing you to add code snippets provided by different tracking tools or custom HTML/JavaScript tags.
With its user-friendly interface, publishing a new tag and managing custom tracking on WordPress becomes a breeze.
Choose the Best Google Tag Manager Plugin for WordPress
When selecting the most suitable Google Tag Manager plugin for WordPress, consider the specific features and functionalities that align with your website’s requirements and your personal preferences.
There are several options available, each offering different capabilities.
The ‘Google Tag Manager for WordPress’ plugin by Tamas Geiger is a popular choice, providing easy integration and additional features like dataLayer integrations and Google Optimize Page Hiding Snippet.
If you prefer advanced tracking without the complexity of GTM, you can evaluate the ‘MonsterInsights’ plugin. It offers features like link and button click tracking, form conversion tracking, and scroll tracking.
For a versatile option, the ‘Header Footer Code Manager’ plugin allows you to add and manage multiple snippets with customizable script placement.
Alternatively, the ‘Tag Manager – Header, Body, and Footer’ plugin is user-friendly, perfect for bloggers and small business owners.
Lastly, ‘Site Kit by Google’ is a free option that provides easy setup and access to multiple Google services with insights into site visitors’ behavior and performance statistics.
Consider these options carefully to find the best Google Tag Manager plugin for your WordPress site.
Install Google Tag Manager on WordPress Using a Plugin
You can easily install Google Tag Manager on WordPress by using a plugin. One recommended plugin for this purpose is ‘Google Tag Manager for WordPress’ by Tamas Geiger.
Installing the plugin is a straightforward process that can be done through the WordPress admin panel. Once installed, the plugin provides options for adding the GTM container ID and offers additional features like dataLayer integrations and the Google Optimize Page Hiding Snippet.
It simplifies the process of integrating tracking services such as Google Analytics and Facebook Pixel. After installation, it’s important to test the website to ensure proper functionality across different browsers.
Troubleshoot Common Issues With Google Tag Manager Installation
If you’re experiencing any issues with the installation of Google Tag Manager on WordPress, troubleshooting common problems can help ensure smooth functionality.
Here are some steps you can take to troubleshoot common issues with Google Tag Manager installation:
- Check the website’s source code: Make sure that the GTM scripts are placed correctly in the head and body sections of your website’s source code.
- Use the Google Tag Assistant Extension: This extension can confirm the installation of Google Tag Manager on your WordPress site and help identify any issues.
- Utilize built-in debugging tools: Google Tag Manager has built-in debugging tools that can help you troubleshoot tag implementation issues.
- Verify integration: Test if Google Tag Manager is functioning correctly by tracking specific events or behaviors on your site.
- Regularly check and troubleshoot: It’s important to regularly check for any issues that may arise and troubleshoot them promptly to maintain the correct functioning of GTM.
Frequently Asked Questions
How Do I Add Google Tag Manager to My WordPress Site?
To add Google Tag Manager to your WordPress site, sign up for an account, get the tracking code, and insert it manually or use a plugin. Choose a plugin that suits your needs, like MonsterInsights or Site Kit.
How Do You Add Google Tag Manager to Your Website?
To add Google Tag Manager to your website, create an account and get the tracking code. Then, add it manually or use a plugin in WordPress. Publish tags to track specific events. Choose a plugin that suits your needs.
How Do I Add Google Analytics Tag to My WordPress Site?
To add the Google Analytics tag to your WordPress site, create a Google Tag Manager account, configure the tag for GA4, and choose a trigger. Alternatively, use the MonsterInsights plugin for advanced tracking without the complexity of GTM.
How Do I Add Google Tag Manager Code to Elementor WordPress?
To add Google Tag Manager code to Elementor in WordPress, go to Elementor settings and insert the GTM code in the header or footer section. This allows you to easily manage and track your website’s tags and events.
Conclusion
Congratulations! You now have the knowledge and tools to easily install and set up Google Tag Manager in your WordPress website.
By following the steps outlined in this article and selecting the right plugin for your needs, you can seamlessly track and analyze valuable data.
Don’t forget to troubleshoot any common issues that may arise during the installation process.
Start utilizing Google Tag Manager today and take your website analytics to the next level!
