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How to Create a Yes/No Optin for Your WordPress Site

Welcome to our comprehensive guide on how to create a powerful Yes/No optin for your WordPress site.

This optin format, known for its ability to improve conversion rates and user engagement, requires visitors to make a choice between two options presented in a popup.

In this article, we will explore the benefits of using a Yes/No optin, provide step-by-step instructions on creating and customizing it using OptinMonster, and guide you on integrating and implementing it seamlessly on your WordPress site.

Let’s dive in and elevate your website’s performance.

Benefits of Using a Yes/No Optin

One of the key advantages of using a Yes/No optin on your WordPress site is the sense of freedom and choice it provides to visitors. This can greatly increase conversions and user engagement.

By presenting users with two options, you give them the power to decide whether they want to proceed or not.

Additionally, the No option can be strategically used to redirect users to other actions, such as joining an email list or accessing special offers, thereby aiding in email list building.

Creating a Yes/No Popup Using OptinMonster

To create a Yes/No popup using OptinMonster, a leading lead-generation software, follow these steps:

  1. Choose triggering options: OptinMonster offers various options to trigger the popup, such as time delay, scroll depth, or exit intent.
  2. Customize the design: Use the drag-and-drop editor and templates to customize the design of the Yes/No popup.
  3. Set targeting options: Define the specific pages or user behavior that will trigger the popup.

OptinMonster also provides features like A/B testing and exit intent to optimize your Yes/No optin for better conversion rates.

Editing and Customizing the Yes/No Optin in OptinMonster

Now that we have created a Yes/No popup using OptinMonster, how can we edit and customize it to fit our specific needs?

OptinMonster provides various customization options for the Yes/No optin. In the campaign editor, you can easily edit the optin view by clicking on the desired elements in the template. The left-hand panel allows you to change text, images, and buttons.

Additionally, button actions can be customized, such as redirecting to a URL or copying text. You can also edit the optin view and success view of the campaign. Changes made in the campaign editor are automatically updated in the preview.

Integration and Implementation of the Yes/No Optin

To integrate and implement the Yes/No Optin on your WordPress site, you will need to connect OptinMonster with your preferred email marketing service. Here’s how to do it:

  1. Connect OptinMonster with your email marketing service by going to the Integrations tab in OptinMonster.
  2. Follow the provided instructions to connect your account with the email provider.
  3. Once connected, you can set triggers and display rules for the Yes/No Optin to target specific audiences.
  4. Customize the design of the optin to optimize user engagement.
  5. Track conversions and gather email addresses, sending them directly to your connected email provider.

Setting Display Rules for the Yes/No Optin

To set display rules for the Yes/No Optin on your WordPress site, you need to determine when and where the popup form should appear. OptinMonster offers various targeting options based on user behavior and page specific triggers.

For example, you can choose to display the optin when a user visits a specific page or when they are about to exit the site using exit intent technology. These display rules help ensure that the Yes/No optin is shown at the right time and to the right audience.

Connecting the Yes/No Optin to an Email Provider

After setting the display rules for the Yes/No Optin on your WordPress site, the next step is to connect it to an email provider. Here’s how to do it:

  1. Choose an email provider that supports integration with OptinMonster.
  2. In the OptinMonster campaign editor, go to the Integrations tab.
  3. Follow the instructions provided to connect your email provider account.

Testing and Analyzing the Performance of the Yes/No Optin

Once your Yes/No Optin is set up, it is crucial to evaluate its performance through testing and analysis. Conversion rates and user engagement are key performance metrics to consider.

A/B testing can help compare different versions of the optin to determine which one performs better. By analyzing the data and making necessary optimizations, you can improve the optin’s performance and ultimately increase conversions.

Regular testing and optimization are essential for maximizing the effectiveness of your Yes/No Optin.


In conclusion, implementing a Yes/No optin on your WordPress site can greatly benefit your conversion rates and user engagement. By giving your visitors a sense of freedom and choice, while utilizing psychological techniques like the Zeigarnik Effect, you can enhance their experience and maximize conversions.

With the help of OptinMonster, you can easily create and customize a compelling Yes/No popup that integrates seamlessly with your email marketing services.

Follow our step-by-step instructions to create a powerful optin that will take your website to new heights.

How can a Yes/No Optin benefit your WordPress site?

A Yes/No Optin provides visitors with freedom of choice, increases conversions and user engagement, aids in email list building, and improves website performance. To create a Yes/No Popup, OptinMonster offers triggering options, design customization, targeting options, A/B testing, and exit intent features. Editing and customizing the optin is easy with OptinMonster’s campaign editor. Integration with email marketing services allows for seamless implementation and tracking of conversions. Setting display rules ensures the optin appears at the right time and to the right audience.

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