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How to Create a Mailchimp Subscribe Form in WordPress With Custom Fields

In this article, we will explore the benefits of creating custom Mailchimp subscribe forms in WordPress.

By utilizing the WPForms plugin and integrating it with Mailchimp, you can seamlessly collect and manage subscriber information.

We will guide you through the process of obtaining and entering the Mailchimp API key, designing a visually appealing subscribe form, and customizing form fields and settings.

Enhance your website’s functionality and streamline your email marketing efforts with this comprehensive tutorial.

Benefits of Custom Mailchimp Subscribe Forms

One of the main benefits of using a custom Mailchimp subscription form is the ability to collect specific information from subscribers.

This allows businesses to gather important data such as names, email addresses, and other relevant details.

By customizing the form fields, companies can tailor their marketing strategies and target specific customer segments effectively.

This personalized approach enables businesses to provide relevant content and improve engagement with their subscribers, ultimately leading to higher conversion rates and customer satisfaction.

Installing and Activating WPForms Plugin

To begin the process of creating a Mailchimp subscribe form with custom fields in WordPress, the first step is to install and activate the WPForms plugin. WPForms is a popular drag-and-drop form builder plugin that allows you to easily create and manage forms on your WordPress website.

Here are the steps to install and activate WPForms:

  1. Login to your WordPress dashboard.
  2. Go to ‘Plugins’ and click on ‘Add New’.
  3. Search for ‘WPForms’ and click on ‘Install Now’ and then ‘Activate’.

Once you have successfully installed and activated WPForms, you can proceed with creating your Mailchimp subscribe form with custom fields.

Connecting Mailchimp With WPForms

After installing and activating the WPForms plugin, the next step in creating a Mailchimp subscribe form with custom fields in WordPress is to establish a connection between Mailchimp and WPForms. This connection allows WPForms to communicate with Mailchimp and sync the subscriber data.

To connect Mailchimp with WPForms, you need to navigate to the WPForms » Settings page and click on the ‘Integrations’ tab. From there, you can locate the Mailchimp integration and click on the ‘Add New Account’ button to connect your Mailchimp account.

Obtaining and Entering Mailchimp API Key

To establish the connection between Mailchimp and WPForms, the first step is to obtain and enter the Mailchimp API key. Here is how you can do it:

  1. Log in to your Mailchimp account and go to the Account Settings page.
  2. Under the Extras dropdown menu, select API keys.
  3. Click on the Create A Key button to generate a new API key.

Once you have the API key, you can easily connect Mailchimp with WPForms and start creating your custom subscribe form.

Designing a Custom Mailchimp Subscribe Form

In the process of creating a Mailchimp subscribe form in WordPress with custom fields, it is essential to design the form according to your specific needs and preferences.

The design of the form will play a crucial role in attracting visitors and encouraging them to subscribe.

Consider elements such as color scheme, typography, layout, and call-to-action buttons.

Additionally, ensure that the form is user-friendly and visually appealing to maximize its effectiveness.

Customizing Form Fields and Settings

When customizing form fields and settings for your Mailchimp subscribe form in WordPress, you can tailor the form to collect specific information from your subscribers. Here are three ways you can customize your form fields and settings:

  1. Add custom fields: You can add additional fields to your form to collect information such as the subscriber’s name, address, or phone number.
  2. Set field types: You can choose different field types for each form field, such as text, dropdown, or checkbox, to match the type of information you want to collect.
  3. Enable double opt-in: You can enable the double opt-in feature, which requires subscribers to confirm their email address before being added to your list, ensuring a higher quality and engaged subscriber base.

Integrating Mailchimp With WPForms

The integration of Mailchimp with WPForms enhances the functionality of your subscribe form and streamlines the process of capturing and managing subscriber data.

By integrating Mailchimp with WPForms, you can automatically add subscribers to your Mailchimp email list whenever someone fills out your subscribe form. This eliminates the need for manual entry and ensures that your subscriber data is always up-to-date.

Additionally, you can use WPForms’ custom fields to capture additional information from subscribers, allowing you to personalize your email marketing campaigns.

Customization Options in WPForms for Mailchimp Subscribe Forms

WPForms offers a range of customization options for Mailchimp subscribe forms in WordPress, allowing you to tailor the form to your specific needs.

Here are three key customization options you can utilize:

  1. Form Layout: WPForms allows you to choose from multiple form layouts, such as single-column or multi-column, to match your website’s design and style.
  2. Field Customization: You can easily customize the fields in your Mailchimp subscribe form by adjusting the field labels, and placeholders, and even adding custom CSS classes.
  3. Styling Options: WPForms provides various styling options, including font styles, colors, and button designs, enabling you to create a visually appealing and cohesive form that aligns with your brand.


In conclusion, creating a custom Mailchimp subscribe form in WordPress with custom fields offers various benefits.

By using the WPForms plugin and connecting it with Mailchimp, users can easily design and customize their forms according to their needs.

This integration allows for seamless integration with Mailchimp’s email marketing services, enabling businesses to effectively collect and manage subscriber information.

How can you create a custom Mailchimp subscribe form in WordPress with custom fields?

This article provides a step-by-step guide on how to create a custom Mailchimp subscribe form in WordPress using the WPForms plugin. It explains the benefits of custom subscribe forms, such as collecting specific information from subscribers and targeting customer segments effectively. The guide covers the installation and activation of WPForms, connecting Mailchimp with WPForms, obtaining and entering the Mailchimp API key, designing a custom subscribe form, customizing form fields and settings, and integrating Mailchimp with WPForms. It also highlights the customization options available in WPForms and concludes with the benefits of using custom subscribe forms in WordPress.

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