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How to Create a HubSpot Form in WordPress

Integrating HubSpot forms in WordPress has become increasingly popular among businesses looking to optimize lead generation efforts. HubSpot’s all-in-one marketing platform offers a user-friendly WordPress form builder that seamlessly integrates with websites. This article explores two methods for creating HubSpot forms in WordPress, including customization and embedding options.

Best practices and advanced features are also discussed to enhance form performance and streamline data collection. Improve lead generation and provide a seamless user experience on your WordPress website with these step-by-step instructions.

Benefits of HubSpot Forms in WordPress

HubSpot Forms in WordPress offer numerous benefits for businesses using the popular marketing platform. These forms help increase conversions and generate leads by capturing valuable user information.

They also enhance user engagement and enable targeted marketing campaigns.

Additionally, HubSpot Forms streamline the process of collecting and managing user data, making it easier to integrate with other HubSpot tools for comprehensive marketing automation.

Different Types of HubSpot Forms

What are the various types of HubSpot forms available for use in WordPress?

HubSpot offers different types of forms that can be used in WordPress. These include:

  • Pop-up forms: These forms engage users with targeted offers or content.
  • Embedded forms: These forms are displayed directly on website pages.
  • Slide-in forms: These forms are non-intrusive and slide in from the corner of the screen.
  • Sticky bar forms: These forms stay visible as users scroll.
  • Exit-intent forms: These forms capture user information before they leave the website.

Method 1 – Creating a HubSpot Form Using the HubSpot Plugin

To create a HubSpot form in WordPress using the HubSpot plugin, begin by installing and activating the plugin. Once installed, follow these steps:

  • Access the setup wizard in the WordPress admin sidebar.
  • Sign in to your HubSpot account or create a new one.
  • Connect your HubSpot account with your WordPress website.
  • Use the Form Editor to customize the form template and publish it using a shortcode.

The HubSpot plugin features a user-friendly interface that allows for easy customization of HubSpot forms. After customizing the form template, you can publish it on your WordPress website using a shortcode. This simplifies the form submission process for your users and provides a seamless experience.

Furthermore, the HubSpot plugin also offers integration with other HubSpot tools, allowing for comprehensive marketing automation. This means that you can easily collect and manage user data, and integrate it with your other marketing efforts.

In terms of analytics, HubSpot provides detailed insights into form performance. You can track metrics such as form completion rates, conversion rates, and lead generation. This information can help you optimize your forms and improve your marketing strategies.

Method 2 – Creating a HubSpot Form Using WPForms

Creating a HubSpot form in WordPress using WPForms involves utilizing the plugin’s HubSpot addon.

With WPForms, you can easily integrate HubSpot forms into your WordPress website, allowing for seamless lead generation techniques.

The WPForms HubSpot addon allows for customization of form templates and integration with your HubSpot account. This integration enables you to collect valuable user information and streamline the process of managing user data.

Additionally, you can leverage the HubSpot Form Analytics feature to track the performance of your forms.

Customizing and Embedding HubSpot Forms in WordPress

When customizing and embedding HubSpot forms in WordPress, you can easily tailor the form’s appearance, layout, and functionality to suit your specific marketing needs. Here are some form customization tips, form embedding options, and form notification settings to consider:

Form customization tips:

  • Use the drag-and-drop form builder to add and arrange fields.
  • Customize the form appearance and layout.
  • Add conditional logic to show or hide fields based on user input.

Form embedding options:

  • Copy the shortcode generated for the HubSpot form.
  • Paste the shortcode on any page where you want to display the form.
  • Use the ‘Create New Page’ option to embed the form on a new page.
  • Use the ‘Select Existing Page’ option to embed the form on an existing page.
  • Publish the page to make the HubSpot form live on your WordPress site.

Form notification settings:

  • Enable form notifications and confirmations for a better user experience.

Additionally, integrating your form with a CRM system can enhance lead management and streamline your marketing efforts.

Best Practices for HubSpot Forms

To optimize the performance of your HubSpot forms in WordPress, it is important to implement best practices that maximize completion rates and streamline lead management processes.

Utilize smart form fields to minimize user effort and improve user experience. Test different form placements and designs to optimize conversion rates. Implement conditional logic to show or hide form fields based on user responses.

Integrate with your CRM for efficient lead management and utilize HubSpot’s form analytics to track form performance.

Advanced Features of HubSpot Forms

Advanced features of HubSpot forms can enhance user engagement and improve lead management processes. These features include:

  • Smart form fields: Minimize user effort by pre-filling known information and dynamically adapting the form based on previous interactions.
  • Progressive profiling: Gather additional information from returning users over time, gradually building a more complete profile.
  • Form submission notifications: Stay updated on new leads with real-time notifications.
  • Third-party integrations: Seamlessly connect with email marketing platforms or CRM systems.
  • Form performance tracking: Utilize HubSpot’s analytics and reporting features to monitor and optimize form performance.

Tracking and Analyzing HubSpot Form Performance

To effectively monitor and evaluate the performance of your HubSpot forms in WordPress, it is crucial to track and analyze their data.

Form performance tracking and form analytics play a vital role in optimizing forms for better conversion rates and user engagement.


In conclusion, integrating HubSpot forms into WordPress websites offers businesses a powerful tool for optimizing lead generation efforts. By using the HubSpot plugin or the WPForms plugin with the HubSpot addon, users can easily create and customize forms without any coding skills.

With the ability to track and analyze form performance, businesses can make data-driven decisions to enhance their lead generation strategies. Implementing best practices and utilizing advanced features can further optimize form performance and provide a seamless user experience.

Can you create a HubSpot form in WordPress?

Yes, you can create a HubSpot form in WordPress using different methods. One way is to install and activate the HubSpot plugin, access the setup wizard, sign in or create a new HubSpot account, connect it with your WordPress website, customize the form template using the Form Editor, and publish it using a shortcode. Another method is to use the WPForms HubSpot addon, integrate HubSpot forms into your WordPress website, customize form templates, and integrate with your HubSpot account. Once created, you can customize and embed the HubSpot form in WordPress by using the drag-and-drop form builder to add fields, customize appearance and layout, add conditional logic, copy the generated shortcode, and paste it on the desired page. You can also enable form notifications and confirmations, integrate with CRM systems, and track form performance using HubSpot’s analytics.

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