Home / SEO / How to Create a Custom Facebook Feed in WordPress

How to Create a Custom Facebook Feed in WordPress

In today’s digital world, establishing a strong online presence is vital for businesses and individuals. With over 2.9 billion monthly active users, Facebook remains the dominant social media platform globally.

By integrating a custom Facebook feed into your WordPress website, you can enhance user engagement and promote your Facebook page or group effectively.

This article will provide step-by-step instructions on creating and customizing a custom Facebook feed in WordPress, using the recommended Smash Balloon Custom Facebook Feed plugin.

Learn how to optimize this powerful tool to maximize your online presence.

Benefits of Custom Facebook Feed

The inclusion of a custom Facebook feed in WordPress offers several advantages for website owners.

Firstly, it enhances user engagement by displaying dynamic Facebook posts directly on the website. This can attract visitors and keep them interested in the content being shared.

Additionally, a custom Facebook feed allows website owners to showcase their Facebook content and increase their following. The feed can be customized to match the website’s design aesthetic and layout, providing a seamless integration between the website and Facebook presence.

Furthermore, a custom Facebook feed is mobile responsive, ensuring that it looks great and functions properly on all devices. This feature is crucial for optimizing user experience and increasing mobile traffic.

Lastly, integrating a custom Facebook feed can improve SEO optimization by providing fresh and relevant content for search engines to index, and it can also provide valuable engagement metrics and analytics for website owners to measure and improve their social media strategies.

Installing and Connecting the Plugin

To install and connect the plugin for creating a custom Facebook feed in WordPress, begin by navigating to the Plugins section in your WordPress dashboard. Search for the ‘Smash Balloon Custom Facebook Feed’ plugin and install and activate it.

Once activated, enter your license key in the settings to unlock the full features of the plugin. The Smash Balloon Custom Facebook Feed plugin allows you to create multiple feeds from different Facebook pages and groups.

To create a feed, go to Facebook Feed » All Feeds and click on Add New. Choose the feed type you want to create, such as Timeline, Photos, or Videos, and connect your Facebook account. Select the pages or groups you want to include in your feed and proceed to customize it using different feed templates.

This plugin also offers integration with other social media platforms, maximizing user engagement by showcasing your Facebook content on your website.

Troubleshooting common issues can be done through the plugin’s settings and support documentation.

Creating and Customizing the Feed

Continuing from the previous subtopic, let’s delve into the process of creating and customizing the Facebook feed.

Once you have connected your Facebook account and selected your source (page or group), you can start customizing the feed to suit your preferences. The Smash Balloon Custom Facebook Feed plugin offers a range of feed customization options, including advanced layout settings, mobile responsiveness, and integration with other social media platforms.

With the plugin, you can choose from different templates, adjust the number of posts displayed on different devices, and preview the feed’s appearance on desktops, tablets, and smartphones. Additionally, you can modify the columns, header, post styles, and load more button to further customize the feed.

Once customized, you can easily embed the feed on external websites using blocks, widgets, or shortcodes.

Additional Customizations

Once you have customized the basic elements of your custom Facebook feed, there are a variety of additional customizations you can make to enhance its appearance and functionality.

Adjusting the column layout allows you to control the number of columns displayed on different devices.

Customizing the header appearance gives you the option to change the size, color, and visibility of the header.

Modifying post styles enables you to switch between different post styles, change the background color, and add a box shadow.

Configuring the like button allows you to include the Facebook like button in the feed and style its appearance.

Configuring the Load More Button

The Load More button in the custom Facebook feed can be configured to enhance user engagement and encourage visitors to view more content. Here are four ways to customize the Load More button:

  1. Changing the feed layout: The Load More button can be styled to match the overall design of your website. You can change the background color, text color, and label to make it more eye-catching.
  2. Adding a Facebook like button: By selecting the Like Box option, you can include a Facebook like button in the custom feed. This allows visitors to like your Facebook page directly from your website.
  3. Removing the Load More button: If you prefer not to have a Load More button in your feed, you can simply toggle the option to remove it completely. This is useful for time-sensitive feeds or if you want to display all the posts at once.
  4. Customizing the header: The header in the custom Facebook feed includes the profile picture and name of the page or group. You can modify its size, color, and visibility to match your branding or remove it altogether.

Adding the Custom Facebook Feed to WordPress

How can the custom Facebook feed be added to WordPress?

There are multiple ways to add the custom Facebook feed to WordPress. One option is to use a shortcode, which can be copied from the Facebook Feed » All Feeds section.

This shortcode can then be pasted into any page, post, or widget-ready area where you want the feed to appear.

Another option is to use the Custom Facebook Feed block in the content editor. This block allows you to easily add the feed to a specific page or post.

Finally, you can use the Custom Facebook Feed widget to add the feed to widget-ready areas such as the sidebar.

Using Shortcodes to Add the Feed

To integrate the custom Facebook feed into your WordPress website, you can utilize shortcodes, allowing for easy placement of the feed on any page, post, or widget-ready area. Shortcodes are simple snippets of code that can be added to your website’s content editor or widget areas.

Here are four key steps to using shortcodes to add the custom Facebook feed:

  1. Copy the shortcode: After creating and customizing your custom Facebook feed using the Smash Balloon Custom Facebook Feed plugin, navigate to the Facebook Feed » All Feeds section. Copy the shortcode for the feed you want to add.
  2. Paste the shortcode: In your WordPress content editor or widget area, paste the shortcode into the desired location. This will display the custom Facebook feed on your website.
  3. Preview and adjust: Preview the feed on your website and make any necessary adjustments to optimize the layout and appearance. You can use the settings provided by the plugin to customize the feed’s layout, number of posts displayed, and more.
  4. Troubleshooting: If you encounter any issues with the custom Facebook feed not displaying correctly or generating errors, double-check that the shortcode was copied correctly and that the plugin is properly installed and activated. You can also refer to the plugin’s documentation or support resources for troubleshooting guidance.


In conclusion, integrating a custom Facebook feed into your WordPress website can greatly enhance user engagement and promote your Facebook page or group. By showcasing your Facebook content directly on your website, you can bring your Facebook presence to life and drive traffic from your site to your Facebook page.

The Smash Balloon Custom Facebook Feed plugin provides a powerful tool for creating and customizing your feed, allowing you to make the most of this valuable feature.

Table of Contents