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How to Change the Link Color in WordPress

Are you tired of your WordPress website’s link color blending into the background like a chameleon in the wild? It’s time to make those links pop and reflect your personal style!

In this article, we will show you how to change the link color in WordPress. Whether you want to customize individual links on specific pages or give your entire website a makeover, we’ve got you covered.

With the user-friendly block editor, theme color customizer, or even custom CSS, you can easily achieve the desired result without breaking a sweat.

So, let’s dive in and discover the perfect solution to make your links shine in WordPress.

Why Change Link Colors in WordPress

Changing link colors in WordPress can benefit your website in several ways.

By customizing link colors, you can enhance navigation for visitors, making it easier for them to find and click on important links. This improves the overall user experience and helps users explore your website more effectively.

Additionally, changing link colors allows you to align your website with your brand or custom logo, creating a cohesive look. This helps in reinforcing your brand identity and creating a visually appealing design.

Moreover, boosting the color contrast of links can improve the accessibility of your site, making it easier for readers with limited vision to navigate and engage with your content.

Ultimately, effective link colors can also contribute to SEO and traffic by increasing visibility and driving engagement with other pages on your website.

Using the Block Editor to Change Link Colors

To change link colors in WordPress using the Block Editor, you can easily customize individual links by following these steps:

  1. Click on the link that needs customization in the Block Editor.
  2. In the right-hand menu, select the Block tab.
  3. Within the Block tab, navigate to the Color section and select Link to modify the link color.
  4. A popup will appear, allowing you to choose a new color for the link.
  5. Repeat these steps to customize more links on your page or post.

Using the Block Editor provides a straightforward and intuitive method for adjusting link colors on individual links within your WordPress site. It allows you to ensure that your link colors align with your branding and design preferences.

Customizing Link Colors With the Theme Color Customizer

To customize link colors with the Theme Color Customizer in WordPress, you can easily modify the appearance of links throughout your website. The Theme Color Customizer allows you to change link colors without the need for custom CSS or coding skills.

Simply navigate to the Appearance > Customize section in the WordPress dashboard and select the Theme Color Customizer. From there, you can choose the link color using the color picker or by entering the hex code directly.

This method is ideal for users who want to make site-wide changes to link colors quickly and efficiently. With the Theme Color Customizer, you can experiment with different link colors to find the perfect match for your branding and design preferences.

Changing Link Colors in the Beaver Builder Theme

Enhance your website’s visual appeal and user experience by customizing link colors in the Beaver Builder theme.

Changing link colors in the Beaver Builder theme is a simple process that can be done within the theme options panel or the WordPress theme customizer. Here’s how you can do it:

  1. Access the theme options panel or the WordPress theme customizer in the Beaver Builder theme.
  2. Look for the section that allows you to modify the link color.
  3. Choose a color from the available options or enter a custom color code using the color picker.

Adding Custom CSS for Link Color Customization

To further customize your link colors in WordPress, you can add custom CSS for precise control over the appearance of your website’s links.

Customizing the link color using CSS allows you to match your brand or custom logo, enhancing the overall visual appeal of your blog or website.

By adding custom CSS snippets through a CSS styling plugin like CSS Hero or WPCode, or using the WordPress Customizer tool to enter custom CSS code, you can effectively change the link color to your desired shade. This method provides flexibility without directly editing the theme’s CSS files.

Experimenting with different colors and utilizing custom CSS will help you enhance the visual appearance of your website and improve user experience through eye-catching link colors.

Additionally, implementing custom CSS for link color customization can improve the accessibility of your website by boosting color contrast for readers with limited vision.

Using the SiteOrigin CSS Plugin for Link Color Changes

To customize link colors in WordPress using the SiteOrigin CSS Plugin, you can easily make changes without coding knowledge or editing the theme’s CSS files. Here’s how to do it:

  1. Install and activate the SiteOrigin CSS plugin from the WordPress repository.
  2. Go to Appearance > Custom CSS in the WordPress dashboard to access the plugin.
  3. Open the SiteOrigin visual editor within the plugin to make changes.
  4. In the Text Color subsection, enter the URL of the page or post you want to customize.
  5. Select the desired link color from the color picker.
  6. Save your changes and preview the page to see the updated link color.

Using the SiteOrigin CSS plugin provides a user-friendly interface for customizing link colors in WordPress. It simplifies the process and allows for efficient adjustments to create a visually appealing website design.

Considerations for Choosing the Right Link Colors

You should regularly consider various factors when selecting the right link colors for your website. When choosing link colors, it’s important to think about the overall design and branding of your WordPress site.

Consider using contrasting colors to make links stand out and increase the likelihood of clicks. Avoid bland designs and aim for clarity in the color scheme to enhance user experience.

Tools like the Adobe Color Wheel can help you create color palettes based on complementary colors for a visually appealing website. Additionally, think about your target audience and ensure that the chosen link colors align with your website’s overall theme and message.

Final Thoughts and Conclusion

In your final thoughts and conclusion, it’s important to reflect on the impact that changing link colors can have on your WordPress site. Here are three key takeaways:

  1. Enhance your branding: By changing the link color to match your brand’s color palette, you can create a consistent and professional look throughout your website. This helps reinforce your brand identity and makes your site more memorable to visitors.
  2. Improve conversions: The color of your links can influence user behavior. By choosing a color that stands out and contrasts well with the rest of your website, you can make your links more noticeable and increase the likelihood of visitors clicking on them. This can lead to higher engagement and conversion rates.
  3. Customize with ease: WordPress offers multiple methods for changing link colors, such as using the block editor or theme color customizer. If you want more control, you can also utilize custom CSS code or plugins like SiteOrigin CSS. These options make it simple to customize your link colors without advanced coding knowledge.


To conclude, changing the link color in WordPress is a simple process that can be done using various methods. Whether you prefer to customize individual links, make site-wide changes, or utilize advanced options like custom CSS or plugins, there’s a solution for everyone.

By personalizing your link colors, you can add a touch of uniqueness and enhance the visual appeal of your WordPress website.

How can link colors be customized in WordPress?

In WordPress, link colors can be customized using the WordPress Customizer, the WPCode plugin, or the CSS Hero plugin. The WordPress Customizer allows easy customization of link colors through the Colors section in the dashboard, with changes previewed in real-time. The WPCode plugin offers an alternative method by allowing the insertion of custom CSS code to target link elements and specify desired colors. The CSS Hero plugin provides a non-coding solution, allowing users to navigate the website and customize link colors using the plugin’s overlay. Additional customizations such as link hover effects and visited link colors can be applied using CSS pseudo-classes like :hover and :visited within a child theme or custom CSS plugin.

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