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How to Add Wholesale Pricing in WooCommerce

In today’s competitive e-commerce landscape, incorporating wholesale pricing options can be a game-changer for attracting and retaining wholesale customers.

By implementing the powerful Wholesale Suite plugin, you can create a Wholesale Customer role, set up wholesale pricing for products, and enforce minimum order quantities.

Additionally, you can implement quantity-based wholesale pricing, incentivizing customers to purchase more units through tiered discounts.

In this article, we will provide a step-by-step guide on how to add wholesale pricing in WooCommerce, empowering you to optimize your e-commerce business and attract wholesale buyers.

Benefits of Wholesale Pricing in WooCommerce

Wholesale pricing in WooCommerce offers significant benefits to retailers. It allows them to attract a larger number of customers who require bulk orders and increase their average order value. By offering wholesale pricing, retailers can increase their profit margins and attract new customers who are looking for discounted prices on larger quantities.

Additionally, implementing wholesale pricing in WooCommerce streamlines order management. It helps retain loyal wholesale customers, ultimately boosting overall sales performance.

Setting up the Wholesale Suite Plugin

To set up the Wholesale Suite Plugin in WooCommerce, begin by installing and activating the free Wholesale Prices plugin.

Once installed, you can configure wholesale discounts, manage wholesale orders, and customize wholesale pricing.

The plugin also allows you to integrate wholesale pricing with payment gateways, ensuring a seamless checkout experience for your wholesale customers.

Additionally, the Wholesale Suite Plugin provides tools for tracking wholesale sales performance, allowing you to analyze and optimize your wholesale strategy.

Installing the Wholesale Prices Plugin

The first step in setting up the Wholesale Suite Plugin in WooCommerce is to install and activate the free Wholesale Prices plugin. To ensure a smooth installation process, troubleshoot any issues that may arise.

Once the plugin is installed, you can customize wholesale pricing options by setting regular and sale prices, choosing discount types, and specifying time limits and minimum order quantities.

Additionally, integrate wholesale pricing with existing discounts, manage wholesale customer accounts, and track and analyze wholesale sales data.

Activating the Wholesale Suite Extension

To activate the Wholesale Suite Extension in WooCommerce, follow these steps.

  1. Ensure that you have installed and activated the premium Wholesale Suite extension.
  2. Go to the ‘Wholesale Suite’ tab in your WooCommerce settings.
  3. Enter your email address and license key to enable the extension.

Once activated, you can start:

  • Configuring wholesale discounts
  • Managing wholesale orders
  • Integrating with dropshipping platforms
  • Tracking wholesale sales
  • Customizing wholesale pricing to cater to your specific business needs.

Creating a Wholesale Customer Role

To create a wholesale customer role in WooCommerce, follow these steps:

  • Attract dropshipping businesses with wholesale pricing, offering discounts to encourage them to place larger orders.
  • Generate additional revenue by attracting retailers who need to place large orders.
  • Retain wholesale customers by providing automated discounts, making it easier for them to continue doing business with you.

By implementing wholesale pricing in WooCommerce, you can increase your average order value and create a new revenue stream for your business.

Additionally, providing automated discounts and incentives can help you retain wholesale customers and attract dropshipping businesses, further boosting your sales and profitability.

Adding Wholesale Customer Accounts

To add wholesale customer accounts in WooCommerce, you will need to create a dedicated role for these customers. This allows for better wholesale customer management and ensures that they receive the appropriate pricing and discounts.

Wholesale customer onboarding is an important aspect of wholesale pricing strategies, as it helps streamline the process of adding new wholesale customers and providing them with the necessary account information.

Wholesale pricing optimization and wholesale customer retention can also be achieved through effective management of wholesale customer accounts.

Adding Wholesale Pricing to Products

To add wholesale pricing to products in WooCommerce, you can easily set regular and sale prices, choose a discount type, and specify minimum order quantities. Here are three key steps to follow:

  1. Set regular and sale prices: Determine the base price for your product and set a discounted price for wholesale customers.
  2. Choose discount type: Decide whether you want to offer a fixed discount (e.g., $10 off) or a percentage discount (e.g., 20% off) for wholesale orders.
  3. Specify minimum order quantities: Set a minimum quantity that wholesale customers must purchase to qualify for the discounted pricing.

By following these steps, you can effectively implement wholesale pricing strategies, differentiate wholesale pricing from retail pricing, and take advantage of the benefits of wholesale pricing.

It is important to establish effective wholesale pricing models and follow wholesale pricing best practices to attract and retain wholesale customers.

Setting up Quantity Based Wholesale Pricing

Continuing the discussion from the previous subtopic, wholesale businesses can effectively implement quantity-based pricing strategies in WooCommerce by offering tiered discounts based on the quantity of units purchased.

This allows businesses to encourage wholesale customers to buy more units while also providing them with incentives to do so.

By setting starting and ending quantities for each tier and defining the discount for each tier, businesses can easily customize their pricing tiers.

Additionally, WooCommerce allows for easy integration with payment gateways, making it simple to track wholesale sales and manage inventory levels.


In conclusion, implementing wholesale pricing in your WooCommerce store using the Wholesale Suite plugin can greatly benefit your e-commerce business. By attracting and retaining wholesale customers, you can tap into a lucrative market segment and generate additional revenue streams.

The plugin allows you to create a Wholesale Customer role, set up wholesale pricing for products, enforce minimum order quantities, and implement quantity-based wholesale pricing. This comprehensive solution not only increases average order value but also enhances customer loyalty.

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