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How to Add Instagram Shoppable Images in WordPress

In this comprehensive guide, we will walk you through the process of adding Instagram shoppable images in WordPress.

Instagram shopping has become a popular feature for businesses looking to showcase and sell products directly from their Instagram store. However, there are certain requirements that need to be met before utilizing these shopping features.

From installing and connecting your Instagram account to customizing the shoppable feature and embedding the Instagram feed in WordPress, this article provides step-by-step instructions to seamlessly integrate Instagram shoppable images into your WordPress website.

Benefits of Instagram Shopping

Instagram shopping offers a multitude of benefits for businesses and individuals alike. Creating a shoppable Instagram store allows businesses to boost sales by providing a seamless shopping experience for their followers. By tagging products in Instagram photos, businesses can maximize engagement with shoppable images, increasing the likelihood of conversions.

Instagram shopping is particularly beneficial for small businesses, as it provides an affordable and effective way to showcase products and implement sales strategies.

Installing and Connecting Instagram Account

To begin the process of installing and connecting your Instagram account, you will need to use a plugin called Smash Balloon Instagram Pro. This plugin offers several features to enhance your Instagram shopping experience on WordPress.

Here are four key steps to follow:

  • Install the Smash Balloon Instagram Pro plugin on your WordPress website.
  • Set up a Facebook catalog and link it to your Instagram account for Instagram shopping approval.
  • Connect your Instagram account to the Smash Balloon plugin to sync your shoppable images.
  • Enable the Instagram store purchase option on your website using the Smash Balloon plugin features.

Enabling and Customizing Smash Balloon’s Shoppable Feature

To enable and customize Smash Balloon’s shoppable feature, you can easily configure the settings in the plugin to enhance the shopping experience on your WordPress website.

By enabling the feature, you can add links to your Instagram feed posts, allowing visitors to click on them and view the linked content in a new tab.

Additionally, you can customize the layout of the feed, filter posts based on specific criteria, and even change the URL of a post.

Embedding Instagram Feed in WordPress

To seamlessly integrate your Instagram feed into your WordPress website, you can easily embed it using various methods. These include:

  • Customizing the feed appearance
  • Embedding the feed in the sidebar
  • Using a shortcode for the feed
  • Adding the feed to a widget-ready area

If you’re using a block-enabled theme, you can also utilize the full site editor to add the Instagram Feed block.

These options allow you to easily showcase your Instagram content on your WordPress site.

Adding Shoppable Links in Captions

To make your Instagram feed even more interactive and convenient for your audience, you can easily add shoppable links in the captions of your images, allowing viewers to directly access the product or service you’re featuring.

By adding shoppable links, you can increase sales, enhance the user experience, track the performance of your products, and optimize product visibility.

This simple addition to your captions can have a significant impact on your Instagram marketing strategy.

Using Smash Balloon’s Shoppable Feature

Continuing from the previous subtopic, let’s explore how to utilize Smash Balloon’s shoppable feature for adding Instagram shoppable images in WordPress.

Here are some strategies to optimize your shoppable images and increase your conversion rate:

  • Customize product links to direct users to specific pages or products.
  • Implement Instagram shopping strategies to attract and engage your audience.
  • Track performance metrics to measure the success of your shoppable images.
  • Continuously refine and improve your Instagram shopping strategy based on the data collected.

Customizing the Instagram Feed in Smash Balloon

Customization options for the Instagram feed in Smash Balloon allow you to tailor the appearance and layout of your shoppable images.

You can customize the feed layout, such as choosing between highlight and carousel styles.

Filter settings enable you to only show photos that link to a product or service, using hashtags or keywords.

The header can be customized by changing the background color, header size, and adding Instagram bio text.

Additionally, you can enable or disable the lightbox feature to open images or videos in a popup without leaving the website.


In conclusion, this article provides a comprehensive guide on how to add Instagram shoppable images in WordPress.

By following the step-by-step instructions and utilizing the Smash Balloon Instagram Pro plugin, businesses can easily connect their Instagram account to their WordPress website and enable the shoppable feature.

This allows followers to access product details and make purchases directly from the Instagram store.

With various methods of embedding the Instagram feed and customizing the shoppable feature, businesses can seamlessly integrate Instagram shopping into their WordPress website.