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How to Add Automatic Drip Content in Your WordPress Site

In this article, we will delve into the world of automatic drip content and its benefits for your WordPress site.

By gradually releasing content over time, you can enhance audience engagement, revitalize older material, and boost the sales of online courses.

Through the utilization of the MemberPress plugin, we will guide you through the installation and activation process, as well as demonstrate how to create membership plans, customize options, and schedule drip content rules.

By the end, you will possess the necessary expertise to effectively incorporate automatic drip content into your WordPress site.

Benefits of Drip Content in WordPress

Drip content in WordPress offers several advantages that can enhance user engagement and increase sales of online courses.

By utilizing engagement strategies, such as content personalization and sales conversion tactics, you can optimize the member experience and improve the effectiveness of your content release strategies.

Drip content allows you to gradually release content to keep members engaged, make old material seem new and exciting, and prevent members from feeling overwhelmed by accessing all content at once.

Installing and Activating MemberPress Plugin

To install and activate the MemberPress plugin, begin by selecting and downloading the plugin from the WordPress plugin repository. Once downloaded, follow these steps to configure the plugin:

Configuring payment settings:

  • Add a payment gateway to accept credit card payments.
  • Configure the payment gateway settings and save.

Integrating with email marketing:

  • Enable email notifications for new memberships.
  • Connect MemberPress with your preferred email marketing service.

Setting up content categories:

  • Create categories for your drip content.
  • Assign content to the appropriate categories.

Creating Membership Plans

When creating membership plans in your WordPress site, it is important to carefully define the access and pricing options for your members.

Consider the membership pricing, access duration options, and payment methods that will be available to your users.

Additionally, take the time to customize the welcome message for new members and test the email deliverability to ensure that your messages are reaching their intended recipients.

Customizing Membership Options

When customizing membership options for your WordPress site, you can configure additional settings to enhance the user experience and personalize the membership journey. Here are some key customization options to consider:

  • Customizing emails: Design and personalize the welcome email and other automated notifications to reflect your brand and engage members.
  • Designing member dashboard: Create a visually appealing and user-friendly dashboard where members can easily access their account information, course progress, and exclusive content.
  • Setting up content restrictions: Use MemberPress rules to restrict access to certain pages, posts, or categories based on membership levels or duration.
  • Creating discount codes: Offer special discounts to attract new members or incentivize upgrades by creating unique discount codes.
  • Integrating with email marketing tools: Seamlessly integrate MemberPress with popular email marketing tools like MailChimp or ConvertKit to automate email campaigns and nurture member relationships.

Scheduling Drip Content Rules

MemberPress rules allow you to schedule drip content and control access to specific pages and posts.

With content scheduling, you can strategically release your content over time, ensuring that members have access to new material at regular intervals.

By setting membership restrictions, you can determine the duration of access for each member and create a content release strategy that aligns with your goals.

The membership duration options in MemberPress provide flexibility in organizing your drip content, allowing you to deliver it in a structured and organized manner.

Configuring Drip Content Notifications

Continuing the discussion from the previous subtopic, this article will now explore the process of configuring drip content notifications in a professional manner.

  • Automated email notifications: Set up automatic email notifications to notify members about new content releases.
  • Content release schedule: Determine the frequency and timing of content releases to keep members engaged.
  • Member engagement strategies: Use drip content notifications as part of your overall member engagement strategies.
  • Personalized member experiences: Customize the drip content notifications to provide a personalized experience for each member.
  • Overcoming content overload: Drip content notifications help prevent members from feeling overwhelmed by delivering content in a controlled manner.

Testing and Publishing Drip Content

To ensure the successful implementation of drip content on your WordPress site, it is essential to:

  • Thoroughly test and publish the scheduled content. Testing allows you to identify any issues or errors in the content delivery process and make necessary adjustments.
  • Optimize drip content by measuring engagement metrics, such as click-through rates and time spent on each piece of content. This will help you understand what content is resonating with your audience and make improvements accordingly.
  • Personalize drip content based on user preferences and behavior. By tailoring the content to individual users, you can greatly enhance the effectiveness of your campaigns and provide a more personalized experience.
  • Automate drip content delivery to ensure a seamless and timely experience for your audience. Using automation tools can help streamline the delivery process and ensure that the right content is being delivered at the right time.

Managing and Analyzing Drip Content Performance

To effectively assess the performance of drip content, it is crucial to analyze engagement metrics and user behavior. This allows you to track engagement, optimize delivery, and improve retention.

By analyzing user behavior, you can measure the effectiveness of your drip content strategy and make necessary adjustments. Key aspects to consider include tracking how users interact with the content, identifying patterns in consumption, and evaluating the impact on user retention.

This data-driven approach ensures that your drip content strategy aligns with your goals and maximizes its impact on your WordPress site.


In conclusion, incorporating automatic drip content into your WordPress site can greatly benefit your audience engagement and sales of online courses.

By utilizing the MemberPress plugin, you can easily install and activate this feature, create membership plans, customize options, and schedule drip content rules.

With personalized content delivery and gradual release of material, you can keep your members engaged and prevent them from feeling overwhelmed.

By following the steps outlined in this article, you will have the tools and knowledge to effectively add automatic drip content to your WordPress site.

How can you add automatic drip content to your WordPress site?

This article discusses the benefits of implementing automatic drip content in a WordPress site, such as enhancing user engagement, increasing sales of online courses, and personalizing content. It provides a step-by-step guide on installing and activating the MemberPress plugin, creating membership plans, customizing membership options, scheduling drip content rules, configuring drip content notifications, testing and publishing drip content, and managing and analyzing drip content performance. By following these steps, you can effectively add automatic drip content to your WordPress site and improve audience engagement and course sales.

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