The CP Rail Web Store, a specialized promotional eCommerce platform, plays a pivotal role in facilitating efficient merchandise ordering for employees across CP Rail. Designed to offer a seamless and user-friendly experience, our digital marketing agency has worked in close collaboration with CP Rail to ensure the success of this valuable resource.
Client Objective: CP Rail sought to establish an easy-to-use online store that allows its vast workforce to order apparel and promotional items with ease. With a geographically dispersed employee base, the objective was to centralize and streamline the merchandise ordering process. Our agency was tasked with creating a web store that could accommodate the needs of CP Rail’s diverse employees.
Our Approach: Our partnership with CP Rail involved a comprehensive approach to create an effective web store that met the company’s objectives.
User-Focused Design: We began by designing a user-focused web store that prioritized ease of navigation and accessibility. The store’s layout and interface were optimized to make browsing and ordering a straightforward process for employees.
Merchandise Catalog: The web store was equipped with an extensive catalog of apparel and promotional items. Our team worked closely with CP Rail to ensure that the merchandise selection met the diverse needs and preferences of their employees.
Centralized Ordering: One of the key features of the CP Rail Web Store was its ability to centralize the ordering process. Employees, regardless of their locations, could access the store to place orders for promotional items, streamlining the entire merchandise procurement process.