Pay-Per-Click Advertising Results in
50% more Conversions
Than Organic Traffic!
“We conservatively estimate that for every $1 a business spends on Google Ads, they receive $8 in profit through Google Search and Ads.”
by generating leads through brand awareness
We can work with any budget in any market to build paid advertising campaigns to bring immediate exposure to your business.
Our Clients Gain an Immediate PPC Edge
Free Consultation
We use tried-and-true Search Engine Marketing (SEM) strategies to reach highly targeted audiences and obtain immediate responses from searchers.
If you’re looking to increase in your website’s visibility, reach out to learn what a PPC campaign looks like and how we can customize a strategy for your business.
Let us give your business an unfair advantage with a strategic Google Ads campaign
Reach out to tell us about your marketing goals and learn how we can help you grow a targeted online audience.
If you’re not sure where to start but already KNOW that you want to use paid ads to generate traffic and leads to your website, consider the following:
People use search to make buying decisions
Shoppers click on ads to make online purchases
Google is the dominant ad network
Google Ads are Diverse
Google incorporates six types of ads in the Network, increasing exposure of any given campaign.
PPC ROI is high
WordStream assign Google pay-per-click (PPC) ads an average ROI of 2% while Google conservatively estimates ad ROI at 8%.
Paid ads Top Organic SEO
Google Ads drive 89% of online traffic without cannibalizing organic clicks.
Our Approach to Paid Advertising
We build PPC campaigns for maximum exposure.
Formula for PPC Success
As a full-stack marketing agency, we evaluate the best possible scenario for obtaining your campaign outcomes including competitive analysis, personifying the customer journey, and knowing which metrics to ignore and which ones to double down on.
The goal is to evaluate your competitive advantage by revealing opportunities for decreased spending and increased conversions, especially in contrast to your competition.
- Google Ad Agency Advantage
- Real-world historical data
- Identifying relevant and competitive keywords
- Identifying competitor keywords and ads
- Testing landing pages for conversions
- Knowing what channels are working, or not
- Ongoing campaign tracking
- Optimize ad spend during the life of a campaign
- Identifying opportunities for growth
Google Ads Agency
PPC for
Small business
Monthly PPC Management
Professionally managed, month-to-month PPC campaigns with
no contract.
PPC Account Setup
Be productive out of the gate with an approved account, competitive keywords, and waiting ads
PPC Account Audit
For optimal outcomes, we’ll perform a SWOT analysis to evaluate corrective strategies.
PPC
We’ve been running PPC and paid media campaigns for a long time! Not only do we know the ropes of paid media but we know how to interpret the metrics of any given campaign for optimal outcomes.
Over time, we’ve also curated our own first-party database of buying behavior for multiple local markets. This is key to knowing how to build and guide your own campaign.
A Google Ad Agency with a successful track record
PPC campaigns don’t exist in a vacuum. We can help you reach more prospects through complimentary digital marketing services for website design, SEO and organic marketing, and social media marketing.
And most importantly, as a digital marketing agency, we see the bigger picture of lead generation and conversion, and know how to identify every step along the online marketing landscape. It’s our bread and butter.
Frequently Asked Questions
What Are Google Ads?
Google Ads is an advertising solution for promoting products and services on Google properties (Search, YouTube), in different networks (text ads, search ads, responsive search, call-only ads).
How much does Google Ads cost?
How long will it take to see results?
It depends. Some campaigns gain traction out of the gate while others require initial testing and tweaking. If your ad is designed properly, the wait time is much shorter. However, your budget should accommodate a window of one to two months.
Do I really need Google Ads if I’m already doing SEO?
SEO is a long-term game and although it generates organic traffic to your website, that traffic doesn’t necessarily convert.
PPC ads can put you on the first page for a given search term within a day, and 98% of searchers choose a business on page 1 of the SERPs (BrightLocal), emphasizing the importance of acquiring a page-1 listing.
If you’re investing in SEO, then advertising is another way to get your business on the first page to ensure you in front of 98% of your audience.
Advertisers control the message of their ads and many buy ads even when they’re ranked on page-1. (Google)
PPC is more effective when used in conjunction with SEO (New Media Campaigns).
How much time do I have to commit to Google Ads?
Depending on how much you love analytics, DIY efforts can require 30 – 90 minutes/week. This includes interpreting trends, making changes, etc.
Alternatively, our PPC specialists monitor analytics all day every day and can free up your time to work on your business. We’re happy to field any questions you have.
As a full-service Google Ads agency serving Alberta, Elite Digital Marketing helps business owners increase their customer reach through PPC strategies to acquire traffic and leads. Our PPC architects work closely with our marketing team to help convert leads into customers.
Making your online business more competitive is as easy as taking that first step and reaching out to learn how we can work within your budget to boost your customer base. Let’s chat!
